Design: Best Practice Architecture
Opening date: May 2018
Store size: 100 sq m
Store owner Adrian Eames had a vision for a namesake brand that highlights men's apparel and sneaker culture. For his new Eames NW store in Seattle, the young entrepreneur worked alongside Best Practice Architecture to realise his first venture into bricks and mortar. Transforming the space meant taking advantage of every available nook for either display or storage, all while maintaining a comfortable and approachable environment.
A mezzanine was added to accommodate storage, using the stair up as an opportunity to create a display. A custom plywood and steel desk was designed around the stair and mezzanine structure, and doubled as a display case for small wares.
Custom plywood casework was arranged to create an inner 'living room' where customers can contentedly browse or relax on the giant upholstered poufs while trying on sneakers. A large mirrored wall offers reflections of patrons in the store as well as the streetscape beyond.
'We looked to Adrian's fashion sensibility for inspiration, complementing neutral blues and greys with a pattern and textured fabric,' says Kailin Gregga, best practice partner in charge on the project.
The design firm specified raw materials including recycled denim fabric, milled plywood and powder-coated metal. An existing concrete wall and floor were simply polished and left raw. Much like the actual clothing, rich details complete the aesthetic of the store, including super clean LED strip lighting that is incorporated into display shelves and hand-stitched leather straps that hang jeans.
The finished space offers customers a sophisticated and textured space in which to browse, try on and buy clothing.