Project: Skopes

Design: Dalziel & Pow
Opening date: December 2018
Store size: 217 sq m

On the ground floor of Westfield London, nestled between Waterstones and House of Samsonite sits the new 217 sq m Skopes store, designed by Dalziel & Pow. The heritage suiting brand was established 70 years ago in the heart of the Leeds textile industry and is now refreshing its identity and store concept to appeal to a new generation of consumer.

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The new store aesthetic is clean and approachable yet playful, with design cues taken from the manufacturing floor and foreman's offices in a 1960s Leeds factory.

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Named 'The Suit Lookbook', the store is designed with six distinct zones that correlate with an occasion or look, such as 'dressed down friday' and 'commuting in style'.

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Bringing the looks to life are digital screens playing campaign content, as well as bespoke coloured mannequins from the HOL Group, floor-to-ceiling visuals and motion-censored screens on the perimeter walls.

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Instead of cash desks, the store features a cutting table-inspired service desk, while staff are equipped with tablets to take payments, for a more flexible and personal service experience.

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The space also incorporates a lounge area complete with a fully stocked fridge.

The fitting rooms are wallpapered with Skopes' signature brand pattern and each cubicle is fitted with a lighting control system from Ansorg that can create six different light scenarios.

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'Retailing can be challenging but exhilarating at the same time,' said Simon Cope, managing director and chairman at Skopes, ahead of the launch. 'As a brand we are constantly looking to evolve to ensure we remain relevant in today's market place. The consumer deserves a high level of service that is truly experiential, evoking all the senses.'

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