Project: Versace, Miami

Design: Gwenael Nicolas/Curiosity
Opening date: November 2018
Store size: 246 sq m

Italian fashion house Versace has unveiled a new store concept at Bal Harbour in Miami with a strong focus on sustainability. Designed by Gwenael Nicolas of Tokyo-based design studio Curiosity, the 246 sq m space incorporates dimmable LED lights and FSC certified wood, and has been certified as LEED gold level.

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The black and white pattern on the building facade is designed to capture the attention of passers-by, while the vibrant interior welcomes visitors into the store.

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Stand-out design elements in-store include a striking gold pillar at the entrance and a delicate brass ceiling structure that runs through the space, with light shining through to create stunning visual effects.

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The golden elements complement the minimalist design of the white textured product displays and diamond shape custom mosaic flooring.

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T-Shirts and scarves are displayed on seemingly floating frames in front of subtle textured walls.

The displays are carefully designed with a limited colour and material palette in order to draw attention to the products.

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By contrast, the shoe salon is reminiscent of a jewellery box with a blue calcite colour palette that complements the bronze finish.

'I love this new concept that embraces a sustainable future for the people and for the environment,' Nicolas told Bal Harbour Shops following the opening. 'I believe in constant evolution and I think this project perfectly embraces the heritage of the brand with innovative spatial design for Versace’s vision for the future. Versace is a brand that never ceases to surprise. Its intense curiosity for the new keeps the collections contemporary and innovative. The new store concept follows that path.'

Photography: Alessandra Chemollo

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