Project: Versace, Miami

Design: Gwenael Nicolas/Curiosity
Opening date: November 2018
Store size: 246 sq m

Italian fashion house Versace has unveiled a new store concept at Bal Harbour in Miami with a strong focus on sustainability. Designed by Gwenael Nicolas of Tokyo-based design studio Curiosity, the 246 sq m space incorporates dimmable LED lights and FSC certified wood, and has been certified as LEED gold level.


The black and white pattern on the building facade is designed to capture the attention of passers-by, while the vibrant interior welcomes visitors into the store.


Stand-out design elements in-store include a striking gold pillar at the entrance and a delicate brass ceiling structure that runs through the space, with light shining through to create stunning visual effects.


The golden elements complement the minimalist design of the white textured product displays and diamond shape custom mosaic flooring.


T-Shirts and scarves are displayed on seemingly floating frames in front of subtle textured walls.

The displays are carefully designed with a limited colour and material palette in order to draw attention to the products.


By contrast, the shoe salon is reminiscent of a jewellery box with a blue calcite colour palette that complements the bronze finish.

'I love this new concept that embraces a sustainable future for the people and for the environment,' Nicolas told Bal Harbour Shops following the opening. 'I believe in constant evolution and I think this project perfectly embraces the heritage of the brand with innovative spatial design for Versace’s vision for the future. Versace is a brand that never ceases to surprise. Its intense curiosity for the new keeps the collections contemporary and innovative. The new store concept follows that path.'

Photography: Alessandra Chemollo

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