Projects

Project: Beulah London

Design: Rebecca Hughes Interiors
Opening date: March 2018
Store size: 47 sq m

Luxury clothing retailer Beulah London has opened a new flagship store on Elizabeth Street in Belgravia. Beulah London collaborated with Rebecca Hughes Interiors on the interior design of the store, which is situated across 47 sq m of the ground floor. The concept takes inspiration from the roots of the Beulah brand in India, evoking the beauty of the country and culture. The concept has been created so that it can be updated each season, for example, the soft furnishing and lampshades have been produced in Beulah’s current SS18 fabrics and will be updated for Autumn/Winter and so on.

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Project: Naturally

Design: FormRoom
Opening date: March 2018
Store size: 120 sq m

New grocery retailer Naturally has opened the doors to its new London home on Holloway Road. Having found it frustrating to find good quality food at an affordable cost whilst knowing where food is coming from and exactly what’s in it, Naturally’s owner set about resolving this. Naturally's ethos is to supply its community with simple, fresh, delicious food. 

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Project: Filippa K

Design: White Arkitekter
Opening date: December 2017
Store size: 600 sq m

When Filippa K founder Filippa Knutson returned to the company after a six-year hiatus, her mission was to refresh the Swedish clothing brand’s expression and refocus it's original values – style, simplicity and quality. The retailer worked alongside White Arkitekter which interpreted a physical environment that explores the absolute potentials of material quality and detailing. The result is a store concept balancing heavy and light materials and minimalism and warmth.

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Project: United Colors of Benetton

Design: Inhouse
Store size: 1,500 sq m
Opening date: March 2018

United Colors of Benetton has unveiled its new London flagship on Oxford Street, marking a significant change of pace for the Italian fashion brand. The retailer has incorporated informal, hi-tech spaces into the three-storey space, as well as a knitwear theatre which it claims will offer 'an ultimate brand experience that goes beyond the traditional idea of a shop'. The 1,500 sq m store is located on the east side of Oxford Street, close to the new Tottenham Court Road station on the Elizabeth Line, and part of a rapidly developing area. It will be an outpost for Benetton in the UK, a market where the brand is present with 55 points of sale and where it plans to expand its activity further.

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Karl McKeever

Read Karl's column every month in Retail Focus

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Exclusive Q&A

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Nathan Hicks
Head of Visual
T.M.Lewin
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