Russell Pierpoint, managing director at multichannel publishing specialist Evolved Media Solutions, says virtual reality can turn shopping into an exciting, engaging and memorable event, and also notes its importance within the store design process.
The start of a new year is a natural time to make predictions about what is going to be ‘big’ in the coming 12 months, and Virtual Reality (VR) has been tipped to become a major disruptive force in the retail sector for a while now. Yet, although there have been interesting forays into VR by some retailers (Samsung/AT&T, IKEA, Audi and North Face being notable), it has yet to create the hoped-for revolution.
Commercial property development and investment company Land Securities has signed an agreement with Service Management Group (SMG) to provide guest experience measurement tools and analysis across its portfolio of retail and leisure destinations. The launch follows a successful pilot over the last three years at Bluewater.
Pacific Gateway is inviting airport travelers to take a break from the hustle of holiday travel and enjoy a moment of fun. The company’s See’s Candies shop in Terminal 3 at San Francisco Airport has unveiled an augmented reality experience that transforms customers into snowmen in their very own winter wonderland.
Superdry in Berlin has introduced a smart mirror from design and innovation specialist Seymourpowell, which allows customers to browse through the brand's latest winter collection and interact with garments by trying them on 'digitally' before purchasing.
Luxury fashion retailer Neiman Marcus has launched the Memory Makeover, a mirror from the MemoryMirror family in partnership with MemoMi that will debut at Le Métier de Beauté cosmetic counters. The Memory Makeover captures a customer’s in-store makeup application session and then provides a video of the session via email to act as a tutorial when recreating the look at home.
Shopping centre landlord intu is piloting a virtual reality multi-player family game for the festive season. intu is piloting the experience until 21st December as it looks to roll out virtual reality experiences across its 15 centres nationwide next year.