Meg Carpenter, digital communications officer at Talkwalker, a social media analytics company, explores generation smartphone and looks at three brands delivering amazing customer experience.
One in five (19 per cent) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to the new State of Digital Commerce report from Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud.
New research by SaaS technology company Eagle Eye has found that retailers are failing to take advantage of widespread mobile phone use to enhance the customer experience. Results revealed that while consumers are frequently using their phone whilst shopping, they report hardly ever using it to interact with the retailer itself, and want to be offered more mobile enablement.
Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment.
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
Fast food restaurant McDonald’s and music streaming service Soundtrack Your Brand have been working together for the past year to develop a new way for guests to interact with music when they’re having a meal. BeatQuiz is an AR quiz game that automatically generates multiple-choice questions based on the music currently playing in restaurants, enabling McDonald’s customers to use their phones to compete with friends, or aim for fame and glory on the daily leader boards.
New 3D technology has been designed that will fundamentally change the way people make decisions on which shoes they buy from store to store. Designed by Invertex, FeetID includes the new Launch-pad, an in-store autonomous unit that can 3D scan a precise measure of a shopper’s feat and send it directly to their mobile phone within seconds.