When we think of online solutions we think of how they circumnavigate, even undermine the physical high street shopping experience, but there are now digital technologies that promise to increase footfall to the shop by alerting customers of offers when they wander near the shop doors. Welcome to the age of beacons and other digital strategies, says James Carson, CEO of Support Tree.
Discover the latest technology developments at Retail Business Technology Expo (RBTE) in May.
With its biggest ever floorplan to date, RBTE is gearing up to be a vital resource for those wishing to experience the latest technology developments for the retail and hospitality sectors. The show is co-located at Olympia London with sister exhibitions Retail Design Expo and Retail Digital Signage Expo.
The 10th retail technology awards europe (reta) were announced by EHI at EuroShop this week at the Rheinterrasse in Düsseldorf. Three equal-ranking winners were honoured in each of the following categories: Best Customer Experience, Best Enterprise Solution, Best In-store Solution and Best Omnichannel Solution.
Property investment company Shaftsbury has launched an app as part of its Chinese New Year marketing campaign for Chinatown in London. Traditionally, red packets, or hongboa, are exchanged in Chinese culture between family, friends and colleagues, and typically contain a monetary gift. The new Red Packet app allows users to open a virtual ‘red packet’ to reveal exclusive Chinatown London offers, ranging from big ticket prizes to discounts at restaurants.
A new app that gives customers a fresh way to try on their favourite Gap styles anywhere they want was unveiled at the Consumer Electronics Show in Las Vegas in January. The DressingRoom app by Gap was created to help customers virtually 'try on' clothing through a smartphone Augmented Reality experience.
Cafe X Technologies has unveiled its first robotic cafe at Metreon Shopping Centre in San Francisco, aiming to speed up today's coffee buying experience. Cafe X can consistently serve its customers in seconds with a focus on delivering beverages that taste exactly how the coffee roaster intended.