To highlight the Lululemon Sweatlife Festival in July, the athletic apparel company unveiled a huge 'wave' wall installation in its Regent Street flagship, constructed from rolled up yoga mats. More than 1,000 rolled up mats were used, cut to various lengths to engineer the wave effct, all weighing over one tonne.
Dr. Martens has implemented its Lite - Rigal Knit campaign for summer '17, accompanied by a series of windows. The windows consist of plinths with grungy grates produced from salvaged steel which were then hand rusted in-house.
Ted Baker has taken over window 11at Selfridges on London's Oxford Street with a scheme inspired by, and in support of, the brand's exclusive launch of new loungewear and its collaboration with the department store's Music Matters campaign.
Penhaligon's has implemented its award-winning Heritage window scheme, revamped for 2017. The scheme uses vinyls to accentuate the heritage angle and showing how long the company has been delivering excellence in scent within Britain.
Footwear retailer Hunter has unveiled a summer scene of beach huts in its Regent Street window. Three beach huts stand proud in the window, each one finished with a hand-painted graphic that reflects the classic Hunter red and white branding.
Drinks company Robinsons has partnered up with fast food restaurant KFC on a campaign around Wimbledon. The campaign includes a takeover of the KFC Wimbledon Broadway restaurant, where the entire window has been transformed into a giant, interactive game of pong for all to engage with as they flock to the Wimbledon Championships.
Watch brand Richard Mille has taken over the Harrods exhibition windows in Knightsbridge. Throughout July, the display will immerse visitors into the world of Richard Mille showcasing limited editions, female-focused tourbillon pieces, male-centric sporting compilations and the main attraction – the RM50-03 Tourbillon Split Second Chronograph Ultralight created in partnership with the Maclaren Formula 1 racing team.
A beautiful floral scheme is currently adorning the windows of independent boutique, ON Motcomb in Knightsbridge. The design has been inspired by the retailer's latest collection, including the dresses and the running trend of appliqué flowers throughout.
To promote its Glitter Sneaker in the USA and Canada, footwear retailer UGG has unveiled a shimmering backdrop to its window display. Featuring a blend of summery pink and silver sequins by Shimmerwalls as a backdrop to the distinctive footwear, the design can be seen in UGG's 28 stores across Hawaii, Canada and the USA, including the flagship store on Madison Avenue in New York.
Mulberry has unveiled a new window concept at its London flagship on New Bond Street. This scheme, inspired by the strong checks used in the AW17 ready-to-wear collection, launches a new bag silhouette – the Amberley.
Topshop's Oxford Street flagship store has chosen a neon window scheme for summer '17. The 'Neon Summer' installation is themed around a series of festival inspired mannequins poised on a collection of colourful neon lit plinths.