Visual Merchandising

Hennessy - Glam Rock

Cognac house Hennessy has chosen a Glam Rock theme for its window at Selfridges London, as part of the department store's Selfridges Rocks Christmas campaign for Christmas 2018. Produced and installed by Prop Studios, the window unveiled the Hennessy Xo limited edition by Marc Newson.


Tory Burch - Daydream

The Tory Burch 2018 Christmas windows take inspiration from the Resort 19 watercolour print 'Daydream', which is a nod to the designer's favourite book, 'The Little Prince' by Antoine de Saint-Exupéry.


Saks Fifth Avenue - Theater of Dreams

The Theater of Dreams festive window scheme and light show at Saks Fifth Avenue is an ode to the grandeur of the Broadway stage.


Calvin Klein - Christmas

Calvin Klein has unveiled its Christmas scheme with an unfurling metallic merriment. Silver balloons tumble in pyramid mounds from overfilled windows into store, bridging between the oversized Christmas tree cut-outs and vinyl window wraps of Andy Warhol's 'Big snow' newspaper, which are also emblazoned on the balloons.


De Bijenkorf - Make Classic Fantastic

'Make Classic Fantastic' is the theme for De Bijenkorf's Christmas scheme in the Netherlands. The shop windows come to life via augmented reality. In this Bobbie de Beer plays the leading role. Bobbie helps throughout the campaign in all preparations and gives inspiration for the most fantastic holidays.

The windows star Bobbie the bear, alongside Icon female mannequins from Genesis.


Coach - Lights, Camera, Holiday

'Twas the night before the soirée and the fairy lights swayed,
Unaware that the animals would come out to play;
Coach presents were wrapped on the mantle with care,
In the hopes they'd be Instagrammed and opened there;
Uni, Rexy, Frog, Fox, Squirrel, Pig, Owl and Mouse,
Were prepping their party outfits to wow in da house...'

The Holidays has arrived in the New York suburbs. Lights outline picket fences. Tinsel hangs from the ceilings. And a group of animals awaits in quiet anticipation – or did one wink? Instantly they come to life in a jazz-age-to-modern-age soirée scene – an explosion of glitter, frivolity and rebellion. They dance, play instruments, chatter, decorate and wrap everyone's gifts. Partying since (before) 1941.


Victoria Beckham - When Harry met Victoria

Victoria Beckham has partnered with Harry's Bar of the Birley Clubs on an in-store takeover, as well as a trunk show and a cocktail party.

For the in-store takeover, the pink and green decor that has traditionally adorned Harry's Bar has been beautifully replicated inside the Victoria Beckham flagship on London's Dover Street.


Mulberry - Mulberry Lights

For Christmas 2018 Mulberry has launched its Mulberry Lights campaign. Designed in collaboration with Acierta, the brief for the windows was to integrate neon lights with resin blocks. From there, working hand in hand with the Mulberry's team, Acierta came up with a neon colour spectrum for the background, enhanced by the glossy tiles on the window's walls.


Tiffany & Co - Christmas made by Tiffany

Tiffany & Co's 2018 holiday windows at the Fifth Avenue flagship store in New York City feature a series of playful scenarios that pay homage to Gene Moore's imaginative displays from the 1960s, with an unexpected twist.



Footwear retailer Schuh has created a simple, stripped back window message for Christmas 2018, featuring giant white neon letters spelling out: SHOES, SHOES, SHOES.


John Lewis - The Boy & The Piano

The John Lewis Christmas advertising campaign 2018 tells the story of how the gift of a piano inspired and influenced the course of Elton John's life. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano.


More Articles...

  1. Aquascutum - London landmarks
  2. Vivienne Westwood - Westwood Christmas
  3. Waterstones - The Snowman
  4. GANT - Holiday Greetings
  5. Jack Wills - Coming Home
  6. Reiss - Selfridges Rocks Christmas
  7. Hackett - Wonderful Gifting Machine
  8. Bergdorf Goodman - Bergdorf Goodies
  9. Jimmy Choo - Cruise
  10. Macy's - Believe In The Wonder Of Giving
  11. Karen Millen - Be More Christmas
  12. Printemps - The magical worlds of Father Christmas
  13. Fortnum & Mason - Masters of Merry
  14. Bloomingdale's - The Grinch
  15. Diesel - Gift a Thought
  16. Harvey Nichols - Christmas 2018
  17. Harrods: Fantastica
  18. The Liberty Christmas Story
  19. Fenwick Newcastle - We're Walking in the Air
  20. Lululemon x Francesca Hayward
  21. Fenwick of Bond Street - Halloween 2018
  22. Jimmy Choo - AW18
  23. Harvey Nichols - Holly Nichols
  24. Tiffany - Blue Book Collection
  25. Hackett - Best in Class
  26. Coach - 1-800-call-Coach
  27. LAMY - Premium Writing Special Editions 2018
  28. Michael Kors x La Rinascente
  29. Macy's - Disney X Coach
  30. GANT - Leaves
  31. Joseph - Skatepark AW18
  32. Hermès Hong Kong - Daydream Rapture
  33. Hermès - Board Games
  34. Michael Kors - Playbill
  35. Fenwick Bond Street: New Arrivals
  36. Diesel: Haʉte Couture
  37. Louis Vuitton - Butterfly
  38. Loreak x Fenwick - FW18
  39. John Lewis & Partners - AW18 Pentagram
  40. Christian Louboutin - Dolls House
  41. Cartier - Carat
  42. Le Bon Marché - Los Angeles Rive Gauche
  43. Façonnable - Naval Architect
  44. Not Just a Shop - LDF
  45. Fendi - Crossline
  46. Vivienne Westwood - Don't get killed
  47. Hamleys - Fantastic Beasts
  48. Holland & Barrett - The wonder of Manuka
  49. Saks Fifth Avenue - NYFW
  50. Clarks - AW18
  51. Liberty London - Alternative Fragrance Festival
  52. Fenwick of Bond Street - Piping Hot
  53. Uniqlo - Woodland
  54. Hackett - Classics Reinvented
  55. Lululemon - Summer '18
  56. Macy's - Time to Shine
  57. Selfridges - Eye See
  58. Harvey Nichols - British Pastimes
  59. Macy's - Shine Bright
  60. Victorinox - Travel Campaign
  61. Fendi - Open Your Heart
  62. Saks Fifth Avenue - Truth
  63. Harrods - Vaults
  64. Joseph - Monochrome
  65. Coach - Greetings from New York
  66. House of Fraser - Pride London
  67. Clarks - Pride London
  68. Christian Louboutin - Loubi-in-progress
  69. adidas Tennis x Palace Skateboards
  70. Macy's - Tied With Pride
  71. Macy's - Jurassic Park 25th Anniversary Collection
  72. Clarks - AW18 Pre-Collection Trigenic
  73. Chloe at Liberty London
  74. Moynat x Louis Blériot
  75. Remy Martin x Matt Moore
  76. Hublot x Harrods - World Cup Russia 2018
  77. Boden - Not For Wallflowers
  78. Molton Brown - Build The Tension
  79. Covent Garden in Bloom
  80. Hackett - Henley Royal Regatta 2018
  81. Macy's - Trina Turk x I.N.C
  82. Google Pixel x Selfridges
  83. Mount Street Printers - Party Popper
  84. Diesel - Broken Tape
  85. Hackett - Chelsea in Bloom
  86. Hamleys - Jurassic World Fallen Kingdom
  87. Goat - Mayfair in Bloom
  88. Fenwick of Bond Street - Trophy Day
  89. Canada Goose - Unfrozen North SS18
  90. Chelsea in Bloom 2018
  91. John Lewis - Summer '18
  92. Michael Kors - Transitional Season
  93. Joseph - SS18 Corn Field
  94. H&M - Nail Bar
  95. John Lewis x Windows
  96. Alexander Wang x Adidas
  97. Charles Tyrwhitt – Hot Air Balloon
  98. Karen Millen - SS18 Part 3
  99. Saks Fifth Avenue - Heavenly Bodies
  100. Hunter - Spring Statement

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