Visual Merchandising

Diesel - Make love not walls

Diesel is urging people to 'make love not walls' in its SS17 campaign. The brand worked with creative studio, Tenn to produce bespoke graffiti-style vibrant facades for the male and female stores on London's Carnaby Street.


Christian Louboutin - Lost in Space

Luxury footwear brand Christian Louboutin launched its spring 2017 collection across the globe with a space age window scheme.


Havaianas - Retratos

In February, miniature favelas sprung up in the windows of Havaianas White City and Carnaby Street to launch the new Retratos range of flip flops designed in collaboration with Brazilian artist Ricardo Negro.


Coach - Fashion Week

The Coach Fashion Week windows in London, Paris and Japan depict an aspirational dramatic and immersive design, inspired by the Spring 17 Coach runway show.


Ted Baker - Keeping Up With The Bakers

Ted Baker has unveiled a series of interactive windows to promote its 'Keeping Up With The Bakers' campaign. The displays are active across select stores throughout the UK and Europe and will encourage passers by to literally immerse themselves into the seemingly utopian world of The Baker family.


William Hill - Cheltenham Festival

Bookmaker William Hill wanted to do something a little bit different this year for its Cheltenham Festival window campaign. The retail marketing team wanted to create standout for its shops amongst the sea of product and price, and in conjunction with Savvy has created a series of moving windows to attract attention.


Guerlain - Mon Guerlain

French perfume, cosmetics and skincare house Guerlain has launched its newest fragrance, Mon Guerlain, with a floral masterpiece in the windows of Selfridges. The fresh oriental fragrance enhances exceptional raw materials, including Carla Lavender from Provence and Sambac Jasmine from India, which were translated into the scheme, contrasting the strong taut lines of the lit plinths and golden back walls.


Karen Millen - The White Shirt

The White Shirt window scheme brings to life Karen Millen’s new capsule collection of re-imagined white shirts featuring ruffles, volume, pleats and pussy-bows. Designed in collaboration with Seen Displays, the scheme uses a mix of textures and materials to complement the collection, including corrugated plastic, concrete breeze-blocks, paper and fabric.


John Smedley - SS17

John Smedley has teamed up with poet, model, actor and film-maker Greta Bellamacina for its SS17 collection. Drawing inspiration from her poem, Silent Riot: The Journey of Sea Island Cotton, written for John Smedley, One Big Company added a nod to the nautical in the SS17 window displays.


Coach - American West

These Coach windows celebrate the great American West – a land of spirit, grandeur and beauty, where delicate wild cactus flowers bloom.


Tory Burch - Resort Collection

Tory Burch has unveiled windows that reflect the 'relaxed but refined' message of the brand's Resort 2017 collection. The windows deliver a stimulating narrative which embodies the boundless escapism and wanderlust of holidaying in Jamaica.


More Articles...

  1. Harrods - The Anatomy of Style
  2. Selfridges - Sonos x Spotify x WastED
  3. Harrods - LFW
  4. Joseph - LFW
  5. Clarks - Grace
  6. Fortnum & Mason - Every cup tells a story
  7. Diane Von Furstenberg - Material World
  8. Hardy Amies - Spring Outerwear
  9. Tommy x Gigi
  10. Lacoste - L.12.12
  11. Thom Browne Surf Shop x DSM Ginza
  12. Harvey Nichols - Craftwork
  13. Browns Fashion - #cooltobekind
  14. Hedonism Wines - #Cloud9
  15. Kate Spade - Hey Babe
  16. Supermundane x WBTC
  17. Kate Spade - Happy Lunar New Year
  18. Bella Freud - Close to my Heart
  19. Kurt Geiger - SS17
  20. Bergdorf Goodman - BG Style Experts
  21. Karen Millen - SS17
  22. Michael Kors - New Year
  23. Selfridges - Material World
  24. Guerlain - Harrods Brighter Futures
  25. Christian Louboutin - Parisian Passage
  26. Barneys - British Fashion Council
  27. Fendi - Hypnotic Garden
  28. Bally - SS17
  29. Lululemon - Central Saint Martins
  30. Le Bon Marché - Chiharu Shiota
  31. Dover Street Market - New Beginnings
  32. Saks Fifth Avenue - United Polaris
  33. FaceGym - Future Retro
  34. Porsche Design - Time To Make A Wish
  35. Adidas Originals - Spezial
  36. Asprey - The Journey
  37. Vivienne Westwood - Christmas 2016
  38. Ted Baker - The North Pole Dancer
  39. GANT - Gift Giving
  40. Marks & Spencer - Christmas 2016
  41. Browns - Natural Selection
  42. VICTORINOX - Mechanical Heroes
  43. Liberty x Nixon
  44. Karen Millen - Find Your Star
  45. Coach - Rexy
  46. Tory Burch - Queen's Guard
  47. Lord & Taylor - Enchanted Forest
  48. Bally - Christmas 2016
  49. Aspinal of London - Christmas 2016
  50. Thomas Pink - Christmas 2016
  51. Joseph Fashion - Christmas 2016
  52. Galeries Lafayette - Arctic Christmas
  53. Clarks - Christmas 2016
  54. John Lewis - Buster's Garden
  55. Fendi - Hypnoteyes
  56. VM & Display Awards 2016
  57. Barneys New York - Love Peace Joy Project
  58. Saks Fifth Avenue - Land of 1000 Delights
  59. Macy's - Believe
  60. Bloomingdale's - Light
  61. Le Bon Marché - Il Neige Rive Gauche
  62. ECCO - Shape
  63. Juicy Couture - #GIVEJUICY
  64. Karl Lagerfeld - Karl Holiday
  65. Debenhams - Found It Gift Factory
  66. Bergdorf Goodman - Destination Extraordinary
  67. Harvey Nichols - Britalia
  68. Topshop - Togetherness
  69. Magasin du Nord - Christmas 2016
  70. House of Fraser - Christmas is Coming For You
  71. Christmas Windows 2016
  72. Harrods - Hans Crescent Christmas 2016
  73. Hamleys - Christmas 2016
  74. Boodles - Frozen Geometric
  75. Bentalls Christmas spectacular
  76. Schuh - Christmas 2016
  77. Printemps - Christmas dream
  78. Fenwick Newcastle - The Magic of Beatrix Potter
  79. Liberty - The Nutcracker
  80. Fortnum & Mason - Together We're Merrier
  81. Harrods - A Very British Fairy Tale
  82. Jimmy Choo - Christmas flagships
  83. The Watch Gallery - Objects of Desire
  84. Dunhill - Made to Measure
  85. Brown Thomas - Christmas windows
  86. We Built This City - Alice Bowsher x WBTC
  87. Selfridges - Shine On!
  88. Le Bon Marché - Christian Louboutin
  89. Harrods - Superbrands
  90. Clarks - Boots collection
  91. Karen Millen NY - Autumn 16
  92. Topshop - AW16
  93. Ralph Lauren POLO - Fall 2016
  94. Nike - Beautiful X Powerful
  95. Fenwick of Bond Street - Bella Freud
  96. Fenwick of Bond Street - Revolution Records & Rebels
  97. Breuninger - City Comfort
  98. House of Fraser - AW16
  99. Anthropologie - Cacti
  100. Coach - NYC subways

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Monthly Q&A

Gillian Drakeford  
UK & Ireland Country Retail Manager
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