Visual Merchandising

Tommy x Gigi

American apparel retailer Tommy Hilfiger has unveiled a series of windows at Selfridges for the second installment of the Tommy x Gigi collection, which was unveiled on Venice Beach during New York Fashion Week.

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Lacoste - L.12.12

The L.12.12 window display at Lacoste is designed around the brand's signature L12 polo shirt.

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Thom Browne Surf Shop x DSM Ginza

The Thom Browne Surf Shop has arrived at Dover Street Market Ginza in Tokyo. The American fashion designer had previously opened the surf shop at the London and New York Dover Street Market sites.

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Harvey Nichols - Craftwork

The VM team at Harvey Nichols has stripped things right back for its 'craftwork' windows. The display explores textures and colours with a handcrafted aesthetic.

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Browns Fashion - #cooltobekind

Browns Fashion has today (15 February 2017) launched a year-long campaign called #cooltobekind that places the spotlight on kindness. To kick off the campaign, London-based street artist and creative behind 'Notes to Strangers', Andy Leek will be front and centre of the South Molton Street and Sloane Street stores, hand-painting big, bold notes of positivity directly onto the windows.

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Hedonism Wines - #Cloud9

Hedonism Wines in London's Mayfair is celebrating Valentine's Day with a romantic and dreamy interactive display.

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Kate Spade - Hey Babe

Fashion retailer Kate Spade has unveiled its Valentine's Day window scheme for February. Entitled 'Hey Babe', the windows feature paper decoupage using the rose print from Kate Spade's latest collection, teamed with printed lamp posts, a window decal and zebra crossing flooring that transports you to spring time in New York.

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Supermundane x WBTC

London souvenir store We Built This City has revealed its latest storefront artist collaboration. London-based graphic designer, Supermudane has designed WBTC's storefront and window display on Carnaby Street. The striking design features Supermundane's signature symmetrical designs across a hand-painted mural, 'LON-DON' totems and two colourful pigeons, all tied together by the phrase 'London Is For All'.

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Kate Spade - Happy Lunar New Year

Fashion retailer Kate Spade welcomed the year of the Rooster in January with a series of windows featuring red and gold foiled tickets hung on black ribbon, which framed a mannequin dressed for a Kate Spade party.

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Bella Freud - Close to my Heart

Love is in the air at Bella Freud. A giant scaled-up replica of the Close to my Heart Bella Freud Parfum bottle stands 1.6m tall in the retailer's stand-alone store window in Marylebone, designed by Propability.

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Kurt Geiger - SS17

British footwear and accessories retailer Kurt Geiger has launched a series of window schemes to celebrate the release of its Spring/Summer 2017 campaign. Propability designed and visualised the windows for the Kurt Geiger flagship store in Covent Garden and three other hero stores in Portobello Road, Westfield White City and St. Christophers place.

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More Articles...

  1. Bergdorf Goodman - BG Style Experts
  2. Karen Millen - SS17
  3. Michael Kors - New Year
  4. Selfridges - Material World
  5. Guerlain - Harrods Brighter Futures
  6. Christian Louboutin - Parisian Passage
  7. Barneys - British Fashion Council
  8. Fendi - Hypnotic Garden
  9. Bally - SS17
  10. Lululemon - Central Saint Martins
  11. Le Bon Marché - Chiharu Shiota
  12. Dover Street Market - New Beginnings
  13. Saks Fifth Avenue - United Polaris
  14. FaceGym - Future Retro
  15. Porsche Design - Time To Make A Wish
  16. Adidas Originals - Spezial
  17. Asprey - The Journey
  18. Vivienne Westwood - Christmas 2016
  19. Ted Baker - The North Pole Dancer
  20. GANT - Gift Giving
  21. Marks & Spencer - Christmas 2016
  22. Browns - Natural Selection
  23. VICTORINOX - Mechanical Heroes
  24. Liberty x Nixon
  25. Karen Millen - Find Your Star
  26. Coach - Rexy
  27. Tory Burch - Queen's Guard
  28. Lord & Taylor - Enchanted Forest
  29. Bally - Christmas 2016
  30. Aspinal of London - Christmas 2016
  31. Thomas Pink - Christmas 2016
  32. Joseph Fashion - Christmas 2016
  33. Galeries Lafayette - Arctic Christmas
  34. Clarks - Christmas 2016
  35. John Lewis - Buster's Garden
  36. Fendi - Hypnoteyes
  37. VM & Display Awards 2016
  38. Barneys New York - Love Peace Joy Project
  39. Saks Fifth Avenue - Land of 1000 Delights
  40. Macy's - Believe
  41. Bloomingdale's - Light
  42. Le Bon Marché - Il Neige Rive Gauche
  43. ECCO - Shape
  44. Juicy Couture - #GIVEJUICY
  45. Karl Lagerfeld - Karl Holiday
  46. Debenhams - Found It Gift Factory
  47. Bergdorf Goodman - Destination Extraordinary
  48. Harvey Nichols - Britalia
  49. Topshop - Togetherness
  50. Magasin du Nord - Christmas 2016
  51. House of Fraser - Christmas is Coming For You
  52. Christmas Windows 2016
  53. Harrods - Hans Crescent Christmas 2016
  54. Hamleys - Christmas 2016
  55. Boodles - Frozen Geometric
  56. Bentalls Christmas spectacular
  57. Schuh - Christmas 2016
  58. Printemps - Christmas dream
  59. Fenwick Newcastle - The Magic of Beatrix Potter
  60. Liberty - The Nutcracker
  61. Fortnum & Mason - Together We're Merrier
  62. Harrods - A Very British Fairy Tale
  63. Jimmy Choo - Christmas flagships
  64. The Watch Gallery - Objects of Desire
  65. Dunhill - Made to Measure
  66. Brown Thomas - Christmas windows
  67. We Built This City - Alice Bowsher x WBTC
  68. Selfridges - Shine On!
  69. Le Bon Marché - Christian Louboutin
  70. Harrods - Superbrands
  71. Clarks - Boots collection
  72. Karen Millen NY - Autumn 16
  73. Topshop - AW16
  74. Ralph Lauren POLO - Fall 2016
  75. Nike - Beautiful X Powerful
  76. Fenwick of Bond Street - Bella Freud
  77. Fenwick of Bond Street - Revolution Records & Rebels
  78. Breuninger - City Comfort
  79. House of Fraser - AW16
  80. Anthropologie - Cacti
  81. Coach - NYC subways
  82. John Lewis - Oculus Rift
  83. Henry Poole & Co - Size 46
  84. Hugo Boss - New York Runway
  85. Hackett - Life in the country
  86. De Beers - London by De Beers
  87. Fendi - Gravitational Waves
  88. Debenhams - Autumn '16
  89. ON Motcomb - Summer '16
  90. Aspinal of London - AW16
  91. RIBA Regent Street Windows Project 2016
  92. Nike Unlimited
  93. Jimmy Choo - AW16
  94. Clarks - AW16
  95. FENDI - Fendirumi
  96. Louis Vuitton Loves Printemps
  97. Hackett London - Tailoring Collection
  98. Joseph - Portal of illumination
  99. Tommy Hilfiger - Pre-fall
  100. Breuninger - Sound of Summer

Latest windows

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Features

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Out & About

  • Out & About: Surface Design Show 2017 +

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  • Out & About: Vlauder Lauder's General Store +

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  • Out & About: Seen Displays - Part 2 +

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Insight

  • Transforming the digital enterprise with AV +

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  • Retailers must move with the times +

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  • How Small Businesses Can Use Facebook and Twitter to Drive Traffic to Their Retail Shop +

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Monthly Q&A

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Steven Dempsey
VM Concept Manager
John Lewis
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