Visual Merchandising

Lululemon - Sweatlife Festival

To highlight the Lululemon Sweatlife Festival in July, the athletic apparel company unveiled a huge 'wave' wall installation in its Regent Street flagship, constructed from rolled up yoga mats. More than 1,000 rolled up mats were used, cut to various lengths to engineer the wave effct, all weighing over one tonne.


Dr. Martens - Rigal Knit

Dr. Martens has implemented its Lite - Rigal Knit campaign for summer '17, accompanied by a series of windows. The windows consist of plinths with grungy grates produced from salvaged steel which were then hand rusted in-house.


Ted Baker - Ted Says Relax

Ted Baker has taken over window 11at Selfridges on London's Oxford Street with a scheme inspired by, and in support of, the brand's exclusive launch of new loungewear and its collaboration with the department store's Music Matters campaign.


Penhaligon's - Heritage

Penhaligon's has implemented its award-winning Heritage window scheme, revamped for 2017. The scheme uses vinyls to accentuate the heritage angle and showing how long the company has been delivering excellence in scent within Britain.


Hunter - Summer '17

Footwear retailer Hunter has unveiled a summer scene of beach huts in its Regent Street window. Three beach huts stand proud in the window, each one finished with a hand-painted graphic that reflects the classic Hunter red and white branding.


KFC - Wimbledon

Drinks company Robinsons has partnered up with fast food restaurant KFC on a campaign around Wimbledon. The campaign includes a takeover of the KFC Wimbledon Broadway restaurant, where the entire window has been transformed into a giant, interactive game of pong for all to engage with as they flock to the Wimbledon Championships.


Harrods - Richard Mille

Watch brand Richard Mille has taken over the Harrods exhibition windows in Knightsbridge. Throughout July, the display will immerse visitors into the world of Richard Mille showcasing limited editions, female-focused tourbillon pieces, male-centric sporting compilations and the main attraction – the RM50-03 Tourbillon Split Second Chronograph Ultralight created in partnership with the Maclaren Formula 1 racing team.


ON Motcomb - Summer '17

A beautiful floral scheme is currently adorning the windows of independent boutique, ON Motcomb in Knightsbridge. The design has been inspired by the retailer's latest collection, including the dresses and the running trend of appliqué flowers throughout.


UGG - Glitter Sneaker

To promote its Glitter Sneaker in the USA and Canada, footwear retailer UGG has unveiled a shimmering backdrop to its window display. Featuring a blend of summery pink and silver sequins by Shimmerwalls as a backdrop to the distinctive footwear, the design can be seen in UGG's 28 stores across Hawaii, Canada and the USA, including the flagship store on Madison Avenue in New York.


Mulberry - Check

Mulberry has unveiled a new window concept at its London flagship on New Bond Street. This scheme, inspired by the strong checks used in the AW17 ready-to-wear collection, launches a new bag silhouette – the Amberley.


Topshop - Neon Summer

Topshop's Oxford Street flagship store has chosen a neon window scheme for summer '17. The 'Neon Summer' installation is themed around a series of festival inspired mannequins poised on a collection of colourful neon lit plinths.


More Articles...

  1. Fendi - Geometric Illusion
  2. Selfridges - Music Matters
  3. Heals - Dyson Csys Lamp
  4. Hermès - Summer '17
  5. Hills Avenue - White Forest
  6. Antonioli - Y-3 Pure Boost
  7. Oasis - Turn The Tables
  8. Holland & Holland - Hugo Guinness
  9. Hackett - Henley Royal Regatta
  10. Coach - Space
  11. Liebeskind - Summer 17
  12. Coach - New York City Lights
  13. Victorinox - Swiss Army Knife
  14. The Body Shop - Pollution
  15. GANT - LE MANS
  16. The Body Shop - Masks
  17. Miller Harris - In Bloom
  18. Samsung - Our House at Selfridges
  19. Aïshti - Summer 2017
  20. Joseph - Summer of Love
  21. T. M. Lewin - Cool Comfort
  22. Havaianas - Rainbow
  23. Christian Louboutin - Summer POP!
  24. Topshop - SPLASH!
  25. Fortnum & Mason x David Bailey
  26. Goat x Tremulous Dew
  27. Mon Purse x Selfridges
  28. John Lewis - Take Your Music With You
  29. Bergdorf Goodman x Lee Broom
  30. The ArchWindow - Paperpoms
  31. Browns Fashion x Just a t-shirt
  33. Clarks - Fresh Prints
  34. Karen Millen - Atelier
  35. Saks Fifth Avenue - The Grand Garden Party
  36. Debenhams - Tropical Fiesta
  37. Fenwick of Bond Street - A very British summer
  38. Primark - Easter 2017
  39. Havaianas - Happiness
  40. Lululemon - London Marathon
  41. Joseph - Labyrinth of Reflection
  42. Hunter - SS17
  43. Harvey Nichols - Joys of Spring
  44. Fred Perry x Bella Freud
  45. Harrods - Art Partners
  46. Tory Burch - Garden Party
  47. Hackett x Kew
  48. Faconnable - L'Ete sur la Cote d'azur
  49. Harrods - Louis XIII cognac
  50. Tory Burch - Nautical
  51. Fred Perry - Amy Winehouse
  52. Fendi at Harrods
  53. Aïshti - Spring 2017
  54. Topshop - Neon
  55. Ted Baker - Tie the Knot
  56. Hermès - Madison Avenue
  57. Fenwick of Bond Street - Women in Neon
  58. Bloomingdale's - Art of Fashion
  59. Joseph - Desert Canyon
  60. Diesel - Make love not walls
  61. Christian Louboutin - Lost in Space
  62. Havaianas - Retratos
  63. Coach - Fashion Week
  64. Ted Baker - Keeping Up With The Bakers
  65. William Hill - Cheltenham Festival
  66. Guerlain - Mon Guerlain
  67. Karen Millen - The White Shirt
  68. John Smedley - SS17
  69. Coach - American West
  70. Tory Burch - Resort Collection
  71. Harrods - The Anatomy of Style
  72. Selfridges - Sonos x Spotify x WastED
  73. Harrods - LFW
  74. Joseph - LFW
  75. Clarks - Grace
  76. Fortnum & Mason - Every cup tells a story
  77. Diane Von Furstenberg - Material World
  78. Hardy Amies - Spring Outerwear
  79. Tommy x Gigi
  80. Lacoste - L.12.12
  81. Thom Browne Surf Shop x DSM Ginza
  82. Harvey Nichols - Craftwork
  83. Browns Fashion - #cooltobekind
  84. Hedonism Wines - #Cloud9
  85. Kate Spade - Hey Babe
  86. Supermundane x WBTC
  87. Kate Spade - Happy Lunar New Year
  88. Bella Freud - Close to my Heart
  89. Kurt Geiger - SS17
  90. Bergdorf Goodman - BG Style Experts
  91. Karen Millen - SS17
  92. Michael Kors - New Year
  93. Selfridges - Material World
  94. Guerlain - Harrods Brighter Futures
  95. Christian Louboutin - Parisian Passage
  96. Barneys - British Fashion Council
  97. Fendi - Hypnotic Garden
  98. Bally - SS17
  99. Lululemon - Central Saint Martins
  100. Le Bon Marché - Chiharu Shiota

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  • Out & About: RHS Chelsea Flower Show 2017 +

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  • WIRED Retail 2017 +

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Mikael Söderlindh,
Founder, Happy Socks


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