Visual Merchandising

Bulgari x Nicholas Kirkwood

British fashion designer Nicholas Kirkwood has collaborated with Italian jewellery and luxury goods brand Bulgari to create the Serpenti Forever capsule collection, with a new window scheme in celebration. These new windows – in place for London Design Festival – feature a faceted frame made with a series of LED sticks hung purposefully to create a burst of light at the flagship.

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Fortnum's x Frank

Fortnum & Mason is once again collaborating with art collector Frank Cohen this year, to present an exhibition of work by Scottish artist John Bellany, in partnership with The Bellany Estate. Fortnum’s x Frank will see 50 works by Bellany take up temporary residence in the London store - from the award-winning windows on Piccadilly facing the Royal Academy to the shop floor and new 3 and 6 Bar.

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WBTC x Olly Fathers

London souvenir retailer We Built This City on London's Carnaby Street has commissioned local artist Olly Fathers to design its shopfront exclusively for London Design Festival 2017. Entitled 'Mind of an Urban Spaceman', the design explores the A to B journerys which create the flow of the city, with Father's work inspired by the perspective of buildings and the movement of the city around him. 

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Aquascutum - AW17

For its AW17 windows at Great Marlborough Street and Westfield White City, Aquascutum suggested the following design direction for Hello Flamingo: ‘Monochrome with a colour accent; a break from black and white. Colour is a powerful force that draws our focus to the intrinsic features of the pieces photographed. Images are cropped with purpose to accentuate the beauty of the cloth, texture and details.’

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Lululemon - Culture Clash

Lululemon has unveiled a new window scheme to promote its Culture Clash collection. The New York street inspired print helped shape the creative of the window scheme. Ripped and overlaid artwork formed a backdrop to the collection, which also featured on plinths with neon details.

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Debenhams - Let's Talk Beauty

Debenhams has unveiled its Let's Talk Beauty campaign with a series of windows at its flagship store on London's Oxford Street. The scheme introduces Alesha Dixon as Debenhams' new beauty spokeswoman.

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Charles Tyrwhitt - Deconstructed Shirts

3D deconstructed shirts are the centre of Charles Tyrwhitt's latest window scheme, promoting the brand's 'Quiality Fit and Science' campaign. Playing on the meticulous detail that goes into making all 63 components of a perfectly fitting, proper Jermyn Street shirt, Lucky Fox created 22 oversized deconstructed shirt installations to suspend in each of the brand's 22 store windows.

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Selfridges x Jo Malone

Jo Malone has unveiled an illuminated townhouse in its concession at Selfridges Birmingham as part of the retailer's 'Neon' Selfridges theme which will run for 12 months. Prop Studios crafted an edge-lit acrylic Jo Malone London townhouse, visible from 360 degrees. The team developed a new experimental engraving technique allowing the light to be captured across the panel, spanning two metres wide x three metres high.

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Hardy Amies - Is It Overcoat Weather?

Designer menswear retailer, Hardy Amies has unveiled a series of windows to promote the brand's new overcoat collection, which launched at the beginning of September at its Savile Row store.

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Swarovski - Autumn/Winter 2017

Swarovski UK has unveiled its autumn windows, promoting the launch of the brand's new Remix collection. The windows take on a vintage vinyl record vibe with giant Swarovski encrusted vinyls. Brightleaf created bespoke props for the scheme. To supplement these displays, in 13 locations across the UK, Brightleaf was tasked with creating hanging bespoke record displays, like mini versions of its large vinyl record.

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Riani - Autumn 2017

Women's fashion brand Riani has unveiled its autumn window scheme in Stuttgart, rich in contrast and playful. Balloons merge with the black and silver setting and provide space for the presentation of the new colourful collection.

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More Articles...

  1. Topman x James Bay
  2. Window walk London - September 2017
  3. Furrer Jacot - Paper Snake
  4. Bergdorf Goodman x Sean Slaney
  5. Prada x Galeries Lafayette
  6. Jigsaw - DNA
  7. Bentalls - Film Noir
  8. Oasis x ZSL London Zoo
  9. Oakley - Snow Goggles
  10. Seafolly - Vintage Wildflower
  11. Lululemon - Run Melbourne
  12. Lacoste x Lignes Graphiques
  13. Joseph - Light, strong and versatile
  14. Saks - 10022-SHOE Salon 10th Birthday
  15. Window walk London - August 2017
  16. Hackett - Gentleman's Essentials
  17. Clarks x Trigenic
  18. T. M. Lewin - Blooming Bellissimo
  19. Gucci x Harrods
  20. Harvey Nichols - Escapism
  21. Lululemon - Sweatlife Festival
  22. Dr. Martens - Rigal Knit
  23. Ted Baker - Ted Says Relax
  24. Penhaligon's - Heritage
  25. Hunter - Summer '17
  26. KFC - Wimbledon
  27. Harrods - Richard Mille
  28. ON Motcomb - Summer '17
  29. UGG - Glitter Sneaker
  30. Mulberry - Check
  31. Topshop - Neon Summer
  32. Fendi - Geometric Illusion
  33. Selfridges - Music Matters
  34. Heals - Dyson Csys Lamp
  35. Hermès - Summer '17
  36. Hills Avenue - White Forest
  37. Antonioli - Y-3 Pure Boost
  38. Oasis - Turn The Tables
  39. Holland & Holland - Hugo Guinness
  40. Hackett - Henley Royal Regatta
  41. Coach - Space
  42. Liebeskind - Summer 17
  43. Coach - New York City Lights
  44. Victorinox - Swiss Army Knife
  45. The Body Shop - Pollution
  46. GANT - LE MANS
  47. The Body Shop - Masks
  48. Miller Harris - In Bloom
  49. Samsung - Our House at Selfridges
  50. Aïshti - Summer 2017
  51. Joseph - Summer of Love
  52. T. M. Lewin - Cool Comfort
  53. Havaianas - Rainbow
  54. Christian Louboutin - Summer POP!
  55. Topshop - SPLASH!
  56. Fortnum & Mason x David Bailey
  57. Goat x Tremulous Dew
  58. Mon Purse x Selfridges
  59. John Lewis - Take Your Music With You
  60. Bergdorf Goodman x Lee Broom
  61. The ArchWindow - Paperpoms
  62. Browns Fashion x Just a t-shirt
  63. YUMMY MART
  64. Clarks - Fresh Prints
  65. Karen Millen - Atelier
  66. Saks Fifth Avenue - The Grand Garden Party
  67. Debenhams - Tropical Fiesta
  68. Fenwick of Bond Street - A very British summer
  69. Primark - Easter 2017
  70. Havaianas - Happiness
  71. Lululemon - London Marathon
  72. Joseph - Labyrinth of Reflection
  73. Hunter - SS17
  74. Harvey Nichols - Joys of Spring
  75. Fred Perry x Bella Freud
  76. Harrods - Art Partners
  77. Tory Burch - Garden Party
  78. Hackett x Kew
  79. Faconnable - L'Ete sur la Cote d'azur
  80. Harrods - Louis XIII cognac
  81. Tory Burch - Nautical
  82. Fred Perry - Amy Winehouse
  83. Fendi at Harrods
  84. Aïshti - Spring 2017
  85. Topshop - Neon
  86. Ted Baker - Tie the Knot
  87. Hermès - Madison Avenue
  88. Fenwick of Bond Street - Women in Neon
  89. Bloomingdale's - Art of Fashion
  90. Joseph - Desert Canyon
  91. Diesel - Make love not walls
  92. Christian Louboutin - Lost in Space
  93. Havaianas - Retratos
  94. Coach - Fashion Week
  95. Ted Baker - Keeping Up With The Bakers
  96. William Hill - Cheltenham Festival
  97. Guerlain - Mon Guerlain
  98. Karen Millen - The White Shirt
  99. John Smedley - SS17
  100. Coach - American West

Latest windows

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Features

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Out & About

  • Out & About: Harlequin Design +

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  • Out & About: Chelsea in Bloom 2017 +

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  • Out & About: RHS Chelsea Flower Show 2017 +

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Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

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  • Transforming the digital enterprise with AV +

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  • Retailers must move with the times +

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Monthly Q&A

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Colin Flinn,
Regional Managing Director,
Intu

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