Visual Merchandising

Hackett - Best in Class

Jeremy Hackett's Sussex spaniel, Muffin takes centre stage in Hackett's AW18 window scheme, entitled Best in Class.


Coach - 1-800-call-Coach

The 1800-Call-Coach window concept takes its cue from pop artists, using repetition in a compositional installation around an all-American style payphone.


LAMY - Premium Writing Special Editions 2018

Germany writing specialist Lamy has unveiled a window scheme in celebration of two new products in the brand's Premium Writing Special Editions 2018 collection. Lamy Studio is available in special olive and terracotta colourways, and the other is Lamy Scala with its distinctively feminine look. 


Michael Kors x La Rinascente

Upper Manhattan has been transported into a series of eight enormous five-metre tall windows at Milan's iconic La Rinascente for Michael Kors. The gigantic scale of the windows gave StudioXAG the opportunity to create luxury New York City sets at 1:1 scale in the company's workshop. Seeking inspiration from sight lines and strong perspectives, the team created lifelike uptown architecture incorporating the FW18 campaign seamlessly to hero the new season's collection.


Macy's - Disney X Coach

Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway. Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.


GANT - Leaves

As Autumn approaches, GANT on Regent Street has filled its windows with oversized fallen leaves. Inspired by the Danish concept Hygge, GANT’s seasonal story of 'Togetherness' bursts into the retailer's flagship windows with a torrent of papercraft leaves visually connecting the two windows and forming an arch of rich autumn colours.


Joseph - Skatepark AW18

To promote its AW18 collection, Joseph has unveiled a skatepark window scheme at its 77 Fulham Road flagship. The concept was conceived by Nathan Hicks, Joseph's head of visual merchandising. Danny Letton took on the mannequin styling, while Hrlequin Design produced and installed the scheme.


Hermès Hong Kong - Daydream Rapture

Fotis Evans was commissioned by Hermès to create a new series of art windows in the brand’s new flagship store in Hong Kong. Inspired by Freudian daydreaming, Evans has revised reminiscences of childhood play, films and fantasy tales into kinetic shop windows. Historical artistic references unfold connecting links to more recent ones. Rotating spiral circles welcome viewers into a parallel universe, where memories become material and material becomes a living form.


Hermès - Board Games

Designed by Anna Burns Studio, this window display at Hermès is an abstract take on traditional board games, including backgammon, snakes and ladders, and chess.


Michael Kors - Playbill

The Playbill window display at Michael Kors on Regent Street is inspired by the designer's love of New York theatre.


Fenwick Bond Street: New Arrivals

The 'new arrivals' windows at Fenwick Bond Street for London Fashion Week take the viewer from catwalk to store.


More Articles...

  1. Diesel: Haʉte Couture
  2. Louis Vuitton - Butterfly
  3. Loreak x Fenwick - FW18
  4. John Lewis & Partners - AW18 Pentagram
  5. Christian Louboutin - Dolls House
  6. Cartier - Carat
  7. Le Bon Marché - Los Angeles Rive Gauche
  8. Façonnable - Naval Architect
  9. Not Just a Shop - LDF
  10. Fendi - Crossline
  11. Vivienne Westwood - Don't get killed
  12. Hamleys - Fantastic Beasts
  13. Holland & Barrett - The wonder of Manuka
  14. Saks Fifth Avenue - NYFW
  15. Clarks - AW18
  16. Liberty London - Alternative Fragrance Festival
  17. Fenwick of Bond Street - Piping Hot
  18. Uniqlo - Woodland
  19. Hackett - Classics Reinvented
  20. Lululemon - Summer '18
  21. Macy's - Time to Shine
  22. Selfridges - Eye See
  23. Harvey Nichols - British Pastimes
  24. Macy's - Shine Bright
  25. Victorinox - Travel Campaign
  26. Fendi - Open Your Heart
  27. Saks Fifth Avenue - Truth
  28. Harrods - Vaults
  29. Joseph - Monochrome
  30. Coach - Greetings from New York
  31. House of Fraser - Pride London
  32. Clarks - Pride London
  33. Christian Louboutin - Loubi-in-progress
  34. adidas Tennis x Palace Skateboards
  35. Macy's - Tied With Pride
  36. Macy's - Jurassic Park 25th Anniversary Collection
  37. Clarks - AW18 Pre-Collection Trigenic
  38. Chloe at Liberty London
  39. Moynat x Louis Blériot
  40. Remy Martin x Matt Moore
  41. Hublot x Harrods - World Cup Russia 2018
  42. Boden - Not For Wallflowers
  43. Molton Brown - Build The Tension
  44. Covent Garden in Bloom
  45. Hackett - Henley Royal Regatta 2018
  46. Macy's - Trina Turk x I.N.C
  47. Google Pixel x Selfridges
  48. Mount Street Printers - Party Popper
  49. Diesel - Broken Tape
  50. Hackett - Chelsea in Bloom
  51. Hamleys - Jurassic World Fallen Kingdom
  52. Goat - Mayfair in Bloom
  53. Fenwick of Bond Street - Trophy Day
  54. Canada Goose - Unfrozen North SS18
  55. Chelsea in Bloom 2018
  56. John Lewis - Summer '18
  57. Michael Kors - Transitional Season
  58. Joseph - SS18 Corn Field
  59. H&M - Nail Bar
  60. John Lewis x Windows
  61. Alexander Wang x Adidas
  62. Charles Tyrwhitt – Hot Air Balloon
  63. Karen Millen - SS18 Part 3
  64. Saks Fifth Avenue - Heavenly Bodies
  65. Hunter - Spring Statement
  66. Stella McCartney - SS18
  67. Heinz x Cath Kidston
  68. RIBA Regent Street Windows 2018
  69. Farrow & Ball - Cup Cloud
  70. END. x ASICS
  71. Babor - Beauty Wave
  72. Charlotte Tilbury - Hollywood Flawless Filter
  73. Ted Baker - Spring has Sprung
  74. Michael Kors - Spring Horizon
  75. Karen Millen - SS18 Part 2
  76. Coach x Keith Haring
  77. Lululemon - Align
  78. Hackett - The Great British Stripe
  79. John Lewis - Easter
  80. Joseph - Urban Forest
  81. Cath Kidston - 25 Years
  82. Harrods - Peter Rabbit
  83. Ralph Lauren - Spring 2018
  84. Superdry - New Season New You
  85. John Lewis - Only Here SS18
  86. Canada Goose - Spring 2018
  87. Lacoste - Paris Polo
  88. Joseph - SS18 Runway Collection
  89. Michael Kors - SS18 Collection
  90. Fenwick x John Smedley - Iconic Stories
  91. Fendi - Tropical Futurism
  92. Karen Millen - Spring 2018
  93. Hackett - Cityscape
  94. Radley - Chinese New Year
  95. Fenwick x John Smedley - Iconic Love Stories
  96. Selfridges - Radical Luxury
  97. We Built This City x Rebecca Strickson
  98. Hunter - SS18
  99. VETEMENTSxHarrods
  100. London window walk - February 2018

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