Visual Merchandising

Havaianas - Rainbow

Havaianas is celebrating its new collection of kaleidoscopic espadrilles at Colette in Paris with a vibrant window scheme that brings the spectacle of a rainbow into the space. Tessalating, coloured, translucent, acrylic boxes fill the entire span of the window and suspend the product so they appear weightless.


Christian Louboutin - Summer POP!

Christian Louboutin's latest window scheme features graphic explosions made from powder-coated steel combined with shards wrapped in baby blue glitter and vibrantly contrasting coloured vinyl. At the centre of each explosion is POP! emblazoned in red neon lighting.


Topshop - SPLASH!

To mark the start of the summer season, from today (Thursday 25 May) to 4 June the window of Topshop’s Oxford Street store will be transformed into an interactive pool scene, complete with a 360 degree virtual reality water slide, ready to take customers on a fully immersive ride.


Fortnum & Mason x David Bailey

Fortnum & Mason has unveiled a charity art installation by David Bailey in its Piccadilly windows. The 10-day window scheme holds 400 bronze tiger sculptures, created by Bailey and Pangolin Editions to highlight the plight of the endangered Sumatran tiger.


Goat x Tremulous Dew

Goat has unveiled a new window installation in collaboration with Adolfo R. Alicart of Tremulous Dew Flower Studio, to celebrate the annual RHS Chelsea Flower Show. Located on London's Conduit Street, the window scheme combines the essence of the Tremulous Dew brand and reflects the floral wonders of the event.


Urban Decay x Jean-Michel Basquiat

To celebrate the new Urban Decay x Jean-Michel Basquiat capsule collection, the American cosmetics brand has unveiled an immersive promotional site and window display, exclusive to Selfridges, celebrating the collection and paying homage to the much celebrated artist.


Mon Purse x Selfridges

Handbag and leather goods retailer Mon Purse has unveiled a window at Selfridges, invoking the fantasy of a luxury accessory designer's studio. Whilst transporting customers into the luxurious world on Mon Purse, Prop Studios designed custom built light boxes and illuminated floating shelves which feature Mon Purse’s handbags and ornaments displayed to give off that luxurious workshop ambience.


John Lewis - Take Your Music With You

John Lewis has unveiled a new interactive window scheme featuring the latest bluetooth speakers from UE, Megaboom, Libratone, Bose and Bang & Olufsen. An exciting feature of the window is the whispering window element.


Bergdorf Goodman x Lee Broom

British award-winning furniture and lighting designer Lee Broom has collaborated with Bergdorf Goodman Men's Store in New York to create a series of windows on Fifth Avenue. The windows have been unveiled to coincide with the launch of NYCxDesign 2017 and will run until early June.


The ArchWindow - Paperpoms

Design agency gpstudio has unveiled a new installation in its ArchWindow exhibition space by PVM, showcasing a series of oversized, handmade, paper flower garlands in celebration of RHS Chelsea Flower Show. PVM Paperpoms Visual Merchandise has created paper flower installations for the likes of Jimmy Choo, Benetton, Harvey Nichols and Ralph Lauren, and is now filling the windows of gpstudio with a giant crepe paper peony, rose and forget-me-not, inspired by 16th Century Dutch masters still life paintings.


Browns Fashion x Just a t-shirt

To celebrate the launch of Browns Fashion's 'Just a t-shirt' capsule collection of graphic tees curated by its menswear buying team, the retailer has given the t-shirts total prominence in a dedicated window takeover.


More Articles...

  2. Clarks - Fresh Prints
  3. Karen Millen - Atelier
  4. Saks Fifth Avenue - The Grand Garden Party
  5. Debenhams - Tropical Fiesta
  6. Fenwick of Bond Street - A very British summer
  7. Primark - Easter 2017
  8. Havaianas - Happiness
  9. Lululemon - London Marathon
  10. Joseph - Labyrinth of Reflection
  11. Hunter - SS17
  12. Harvey Nichols - Joys of Spring
  13. Fred Perry x Bella Freud
  14. Harrods - Art Partners
  15. Tory Burch - Garden Party
  16. Hackett x Kew
  17. Faconnable - L'Ete sur la Cote d'azur
  18. Harrods - Louis XIII cognac
  19. Tory Burch - Nautical
  20. Fred Perry - Amy Winehouse
  21. Fendi at Harrods
  22. Aïshti - Spring 2017
  23. Topshop - Neon
  24. Ted Baker - Tie the Knot
  25. Hermès - Madison Avenue
  26. Fenwick of Bond Street - Women in Neon
  27. Bloomingdale's - Art of Fashion
  28. Joseph - Desert Canyon
  29. Diesel - Make love not walls
  30. Christian Louboutin - Lost in Space
  31. Havaianas - Retratos
  32. Coach - Fashion Week
  33. Ted Baker - Keeping Up With The Bakers
  34. William Hill - Cheltenham Festival
  35. Guerlain - Mon Guerlain
  36. Karen Millen - The White Shirt
  37. John Smedley - SS17
  38. Coach - American West
  39. Tory Burch - Resort Collection
  40. Harrods - The Anatomy of Style
  41. Selfridges - Sonos x Spotify x WastED
  42. Harrods - LFW
  43. Joseph - LFW
  44. Clarks - Grace
  45. Fortnum & Mason - Every cup tells a story
  46. Diane Von Furstenberg - Material World
  47. Hardy Amies - Spring Outerwear
  48. Tommy x Gigi
  49. Lacoste - L.12.12
  50. Thom Browne Surf Shop x DSM Ginza
  51. Harvey Nichols - Craftwork
  52. Browns Fashion - #cooltobekind
  53. Hedonism Wines - #Cloud9
  54. Kate Spade - Hey Babe
  55. Supermundane x WBTC
  56. Kate Spade - Happy Lunar New Year
  57. Bella Freud - Close to my Heart
  58. Kurt Geiger - SS17
  59. Bergdorf Goodman - BG Style Experts
  60. Karen Millen - SS17
  61. Michael Kors - New Year
  62. Selfridges - Material World
  63. Guerlain - Harrods Brighter Futures
  64. Christian Louboutin - Parisian Passage
  65. Barneys - British Fashion Council
  66. Fendi - Hypnotic Garden
  67. Bally - SS17
  68. Lululemon - Central Saint Martins
  69. Le Bon Marché - Chiharu Shiota
  70. Dover Street Market - New Beginnings
  71. Saks Fifth Avenue - United Polaris
  72. FaceGym - Future Retro
  73. Porsche Design - Time To Make A Wish
  74. Adidas Originals - Spezial
  75. Asprey - The Journey
  76. Vivienne Westwood - Christmas 2016
  77. Ted Baker - The North Pole Dancer
  78. GANT - Gift Giving
  79. Marks & Spencer - Christmas 2016
  80. Browns - Natural Selection
  81. VICTORINOX - Mechanical Heroes
  82. Liberty x Nixon
  83. Karen Millen - Find Your Star
  84. Coach - Rexy
  85. Tory Burch - Queen's Guard
  86. Lord & Taylor - Enchanted Forest
  87. Bally - Christmas 2016
  88. Aspinal of London - Christmas 2016
  89. Thomas Pink - Christmas 2016
  90. Joseph Fashion - Christmas 2016
  91. Galeries Lafayette - Arctic Christmas
  92. Clarks - Christmas 2016
  93. John Lewis - Buster's Garden
  94. Fendi - Hypnoteyes
  95. VM & Display Awards 2016
  96. Barneys New York - Love Peace Joy Project
  97. Saks Fifth Avenue - Land of 1000 Delights
  98. Macy's - Believe
  99. Bloomingdale's - Light
  100. Le Bon Marché - Il Neige Rive Gauche

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Out & About

  • Out & About: Chelsea in Bloom 2017 +

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  • Out & About: RHS Chelsea Flower Show 2017 +

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  • Out & About: RDE 2017 +

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  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

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  • Transforming the digital enterprise with AV +

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  • Retailers must move with the times +

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Monthly Q&A

Dmitri Siegel
Executive Creative Director 
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