To celebrate the forthcoming release of Disney's Alice Through The Looking Glass, the windows and in-store displays at Fortnum & Mason have been designed to reflect the unique visual style of Tim Burton and the memorable moments from Lewis Carroll's classic tale.
From 9 May 2016 until 30 June 2016, original props and costumes from the production will be showcased in store, as well as never seen before content featuring the film’s characters.
The iconic windows feature looking glasses, oversized chess pieces and butterflies, as well as giant swinging pendulums and a gargantuan pocket watch in gold, which represents the significant story theme and character of ‘Time’. It is the first time the windows have been taken over in the brand’s 309 year history.
Tea will also hold a dominant place in the windows, blending arguably the story’s most famous theme, with Fortnum’s most recognised area of expertise and passion.
Inside the store, a stunning visual is suspended through the length of the four-storey atrium, showing the Alice character falling in full original costume from the film.
Zia Zareem-Slade, customer experience director at Fortnum & Mason, comments: 'There are numerous parallels between the wonder-filled feel of both Alice Through The Looking Glass and our history of creating magical and memorable experiences here in Piccadilly. Our famous fascination with tea, our heritage in adventure and exploration and even our iconic clock make us the ideal destination to bring this timeless story to life.'