Joseph Fashion - Christmas 2016

Luxury fashion label Joseph Fashion has unveiled an ice kingdom in its Fulham Road windows for Christmas, inspired by the simple yet stunning architecture of the Reykjavik ice hotels and the textures, transparency and light created by the crystal-like ice and powdery snow.

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Working alongside Harlequin Design on production and installation, styling was completed by Danny Letton. IT Girl mannequins from Atrezzo Barcelona styled all in white with antler head pieces sit alongside hand carved antler trees and an oversized ‘ice’ chandelier.

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Photography: Melvyn Vincent

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