Adidas Originals - Spezial

To mark the launch of Adidas Originals' fall/winter 2016 Spezial collection, StudioXAG collaborated with LAW magazine on a bespoke installation in the Carnaby store windows.

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The iconic trefoil logo is reduced to a series of simple, angular lines of suspended neon light, illuminating the store. The floor and walls of the store have been entirely wrapped with a rock textured vinyl, reflecting the raw and textural elements of the collection.

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In the second window, oversized campaign graphics are off-set by white vinyl featuring the bespoke 'Spezial' branding.

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