Guerlain - Mon Guerlain

French perfume, cosmetics and skincare house Guerlain has launched its newest fragrance, Mon Guerlain, with a floral masterpiece in the windows of Selfridges. The fresh oriental fragrance enhances exceptional raw materials, including Carla Lavender from Provence and Sambac Jasmine from India, which were translated into the scheme, contrasting the strong taut lines of the lit plinths and golden back walls.

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Along the edges of the risers, Millington Associates printed vinyl using the Trompe-l'œil technique – French for 'deceive the eye'. It uses realistic imagery to create the optical illusion that the depicted objects exist in 3D.

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