Ted Baker - Keeping Up With The Bakers

Ted Baker has unveiled a series of interactive windows to promote its 'Keeping Up With The Bakers' campaign. The displays are active across select stores throughout the UK and Europe and will encourage passers by to literally immerse themselves into the seemingly utopian world of The Baker family.

By placing their hands onto palm print window sensors, peeping tom passers-by will be photographically caught in the act and their image composited into an element of the window set itself including a television, a window and a portrait on the wall. 

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Created by Nexus Interactive Arts
, the windows have integrated the very latest Computer Vision technology to track a person's face, and, without a green-screen environment, artfully composite their face into scenes from the world of The Baker family. Simultaneously, the same photo is composited onto an emblematic image from the ‘Meet the Bakers’ world and published at www.tedbaker.com/uk/noseyneighbours. From there users can share their image across social media channels.

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The flagship Ted Baker store in London’s Regent Street also makes use of Whispering Window technology which effectively converts the entire window into a speaker. Passers-by can hear sound effects for the interactive moments that bring the entire window to life. 

'Ted Baker have been an absolute pleasure to work with. They want to experiment, have fun, and offer their customers a totally unique experience. During the production process we shared a simple goal; to aim for maximum engagement with the brand and campaign at street level in the most effortless way,' says Luke Ritchie, head of Nexus Interactive Arts.


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