Coach - Fashion Week

The Coach Fashion Week windows in London, Paris and Japan depict an aspirational dramatic and immersive design, inspired by the Spring 17 Coach runway show.

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Regent Street Coach House (photography: Melvyn Vincent)

'[The windows] capture a cinematic highly romanticized point of view, featuring All American 50’s rusted pretty Sedans, with contrasted modern high gloss and chromed scaffolds, sitting in a field of wildflowers and roses, with romantic inscriptions on the windshield spelling “Love me Tender”, glowing in warm shades of pinks, a nod to Elvis, Coach’s season muse,' explains Samar Younes, design director, global visual creative at Coach.

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Regent Street Coach House (photography: Melvyn Vincent)

The design tells the story of a group of girls and boys, hanging out near an abandoned parking lot, listening to Elvis, dressed in the subverted mashup of the Spring 17 Coach Collection, inspired by Beatniks, Rebels and Rockabillies.

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Regent Street Coach House (photography: Melvyn Vincent)

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Rue Saint Honore, Paris (photography: Melvyn Vincent)

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Rue Saint Honore, Paris (photography: Melvyn Vincent)

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Ginza, Japan

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Ginza, Japan

 

The London and Paris windows were created in collaboration with SetSquare Staging and Lisa Clemenger, while the Ginza windows were produced in partnership with Creative NY.

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