Harrods - Art Partners

Luxury department store Harrods has transformed its Brompton Road windows into a space evocative of the most cutting-edge contemporary art gallery.

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Each of the windows showcases a modern collectible, created by a hero brand, in collaboration with a contemporary designer, artist or innovative organisation.

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The windows feature polished concrete floors, floating white gloss walls, wired-off areas, and faux security cameras, trained on the 'masterpieces' they are displaying.

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'The Art Partners initiative is about bringing together hero Harrods brands and unexpected contemporary artists, designers and organisations, to create a curated collection of unique, modern-collectables,' says Annalise Fard, director of home at Harrods. 'The beauty of Harrods Home lies in our breadth of offer, from heritage lifestyle brands such as Wedgwood, Savoir Beds and Globe-Trotter to the best of contemporary design and innovation. Art Partners has given us the opportunity to showcase these two facets coming together.'

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