Fred Perry x Bella Freud

Fred Perry's latest collaboration with London-based fashion designer Bella Freud uses her distinctive style referencing the subcultures of her youth.

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For the plinths and reef, Harlequin Design used OSB chipboard and printed the graphics directly onto the chipboard.

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The scheme was installed in Fred Perry's Laurel Reef (flagship) stores across the UK.

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Dmitri Siegel
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Sonos
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