To celebrate the new Urban Decay x Jean-Michel Basquiat capsule collection, the American cosmetics brand has unveiled an immersive promotional site and window display, exclusive to Selfridges, celebrating the collection and paying homage to the much celebrated artist.
Prop Studios utilised graffiti covered brick walls and low hanging industrial strip lights. The product collection is showcased as pieces of art across the walls and campaign visuals featuring Ruby Rose reimagined as illuminated canvases. The team also incorporated the campaign strapline 'ART AS MAKEUP, MAKEUP AS ART' to reiterate the creative and artistic flair of the collection.
An enlarged central ‘artists table’ is a focal point for customer interaction. Digital screens were added to showcase brand content, in keeping with the New York urban architecture theme and further graffiti covered brick walls and bold statements, inviting customers into the pop-up space inside Selfridges.
Urban Decay is all about celebrating ‘beauty with an edge’, and Basquiat was an artist who challenged the status quo, making the partnership a perfect match.