Holland & Holland - Hugo Guinness

In celebration of Wimbledon, gunmaker and clothing retailer Holland & Holland has unveiled its latest window display launching the brand's new t-shirt collection. ​British writer and artist Hugo Guinness has designed six linocut print t-shirts, each depicting a charismatic portrait of a British animal. VMG has taken this design and developed an in-store display that portrays Guinness's designs.

The brief was to produce a green British landscape window scheme to support t-shirt season in time for Wimbledon, at the retailer's Bruton Street store in Mayfair.

DSC01419.jpg


VMG produced a display of gentle slopes, adding fresh grass in order to reflect the British landscape in the Mayfair store. The specially designed grass hill was constructed using a multitude of layers. A waterproof membrane was laid below a wooden ribbed structure with platforms to support the TV's. A chicken wire mesh was placed above this to create the hill shape for the real grass to 'sit', ensuring air for the grass to breathe.

DSC01409.jpg


Within this landscape, VMG placed four synchronised monitors all playing the latest Holland & Holland campaign on loop.

Save

Latest windows

  • 1

Features

  • The boys are back in town: Stores for men +

    Read More
  • Line of duty: Airport retail +

    Read More
  • In & Around: Burlington Arcade +

    Read More
  • 1

Out & About

  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • Out & About: RHS Chelsea Flower Show 2017 +

    Read More
  • 1

Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Monthly Q&A

Colin-Flinn-sml.gif
Colin Flinn,
Regional Managing Director,
Intu

Read More ..

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information