Holland & Holland - Hugo Guinness

In celebration of Wimbledon, gunmaker and clothing retailer Holland & Holland has unveiled its latest window display launching the brand's new t-shirt collection. ​British writer and artist Hugo Guinness has designed six linocut print t-shirts, each depicting a charismatic portrait of a British animal. VMG has taken this design and developed an in-store display that portrays Guinness's designs.

The brief was to produce a green British landscape window scheme to support t-shirt season in time for Wimbledon, at the retailer's Bruton Street store in Mayfair.


VMG produced a display of gentle slopes, adding fresh grass in order to reflect the British landscape in the Mayfair store. The specially designed grass hill was constructed using a multitude of layers. A waterproof membrane was laid below a wooden ribbed structure with platforms to support the TV's. A chicken wire mesh was placed above this to create the hill shape for the real grass to 'sit', ensuring air for the grass to breathe.


Within this landscape, VMG placed four synchronised monitors all playing the latest Holland & Holland campaign on loop.


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