Holland & Holland - Hugo Guinness

In celebration of Wimbledon, gunmaker and clothing retailer Holland & Holland has unveiled its latest window display launching the brand's new t-shirt collection. ​British writer and artist Hugo Guinness has designed six linocut print t-shirts, each depicting a charismatic portrait of a British animal. VMG has taken this design and developed an in-store display that portrays Guinness's designs.

The brief was to produce a green British landscape window scheme to support t-shirt season in time for Wimbledon, at the retailer's Bruton Street store in Mayfair.

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VMG produced a display of gentle slopes, adding fresh grass in order to reflect the British landscape in the Mayfair store. The specially designed grass hill was constructed using a multitude of layers. A waterproof membrane was laid below a wooden ribbed structure with platforms to support the TV's. A chicken wire mesh was placed above this to create the hill shape for the real grass to 'sit', ensuring air for the grass to breathe.

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Within this landscape, VMG placed four synchronised monitors all playing the latest Holland & Holland campaign on loop.

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