To promote its Glitter Sneaker in the USA and Canada, footwear retailer UGG has unveiled a shimmering backdrop to its window display. Featuring a blend of summery pink and silver sequins by Shimmerwalls as a backdrop to the distinctive footwear, the design can be seen in UGG's 28 stores across Hawaii, Canada and the USA, including the flagship store on Madison Avenue in New York.
Each installation has been treated individually, due to the varying nature of the store windows, with requirements for floating panels being supplied as part of the project.
Shimmerwalls used 30mm transparent boards, initially decorated with a glitter plastic and then hand finished with the complementary 30mm pink and silver sequins to form a cascading, shimmering wall of summer colour.
In store, acrylic stands covered in the same colour blend of sequins act as additional visual markers for the launch.
'We've loved working with Shimmerwalls on our Glitter Sneaker launch. The VM used in our windows has reflected brilliantly the "high shine" of the collection and Shimmerwalls has completely understood the diverse nature each store installation poses,' says Ryan Larson, visual presentation coordinator at UGG.