Drinks company Robinsons has partnered up with fast food restaurant KFC on a campaign around Wimbledon. The campaign includes a takeover of the KFC Wimbledon Broadway restaurant, where the entire window has been transformed into a giant, interactive game of pong for all to engage with as they flock to the Wimbledon Championships.
Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly by simply touching the window. When the game isn’t being played, the screen serves as a medium to advertise the two brands side-by-side at the very point of purchase, driving awareness of Robinsons in KFC and encouraging sales conversion.
Implemented in collaboration with retail and shopper marketing agency, Savvy, the campaign also includes a national sampling plan touring six major cities as well as key London spectator stations and a bespoke Colonel’s Club competition to win Wimbledon Final tickets and more than 100 Fitbits.