Jeweller Furrer Jacot currently has a beautiful paper snake adorning its window in Brighton. Designed by L'Atelier Five, the window scheme has been created to promote the retailer's Snake Bone ring collection, and is designed to showcase the inspiration and hand making processes behind the ring and Furrer Jacot as a brand.
The ring itself was inspired by the continuous form of a snake. Tiny legion of small rings on the interior of the piece incapsulate a mobility whereby they must flow in the same direction in order to espouse the fingers profile thus creating a feeling of temptation.
L'Atelier Five's artist handcrafted the 15ft snake using two different forms of wire and 2,500 cut scales in the blue and white card matching brand colours. Partnering with the snake was two hand cut and carved freestanding logs that came directly from Switzerland; the overall effect allowed the consumer to understand the hand precision and craftsmanship when producing such fine jewellery and the inspiration behind the overall design of the ring.
Due to the vast size of the window, the design team used the blue of the brand, silver and white snake printed vinyl in a hexagon formation to create a futuristic tunnel effect to draw in the focus of the consumer, however still allowing a view into the store.