Furrer Jacot - Paper Snake

Jeweller Furrer Jacot currently has a beautiful paper snake adorning its window in Brighton. Designed by L'Atelier Five, the window scheme has been created to promote the retailer's Snake Bone ring collection, and is designed to showcase the inspiration and hand making processes behind the ring and Furrer Jacot as a brand.


The ring itself was inspired by the continuous form of a snake. Tiny legion of small rings on the interior of the piece incapsulate a mobility whereby they must flow in the same direction in order to espouse the fingers profile thus creating a feeling of temptation.


L'Atelier Five's artist handcrafted the 15ft snake using two different forms of wire and 2,500 cut scales in the blue and white card matching brand colours. Partnering with the snake was two hand cut and carved freestanding logs that came directly from Switzerland; the overall effect allowed the consumer to understand the hand precision and craftsmanship when producing such fine jewellery and the inspiration behind the overall design of the ring.

Due to the vast size of the window, the design team used the blue of the brand, silver and white snake printed vinyl in a hexagon formation to create a futuristic tunnel effect to draw in the focus of the consumer, however still allowing a view into the store.



Latest windows

  • 1


  • The boys are back in town: Stores for men +

    Read More
  • Line of duty: Airport retail +

    Read More
  • In & Around: Burlington Arcade +

    Read More
  • 1

Out & About

  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • Out & About: RHS Chelsea Flower Show 2017 +

    Read More
  • 1


  • Making space for today‚Äôs consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Monthly Q&A

Colin Flinn,
Regional Managing Director,


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information