Swarovski - Autumn/Winter 2017

Swarovski UK has unveiled its autumn windows, promoting the launch of the brand's new Remix collection. The windows take on a vintage vinyl record vibe with giant Swarovski encrusted vinyls. To supplement these displays, in 13 locations across the UK, Brightleaf was tasked with creating hanging bespoke record displays, like mini versions of its large vinyl record.

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The creative VM agency used the four new looks from brand ambassador Karlie Kloss – Romantic, Rock Chic, Glam and Timeless – and produced test prints followed by the real thing all in-house, direct to media printed 3mm foamex and cut to shape records. The finished records had rich colour and even felt similar to the real thing.

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More than 50,000 self adhesive crystals were fixed to the front and back of the records to add sparkle whilst hanging in the windows. Using three different sizes and shades of crystal, the team produced a 'swoosh' of sparkle on each record that shimmers as they gently sway in each window.

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Colin Flinn,
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