Hardy Amies - Is It Overcoat Weather?

Designer menswear retailer, Hardy Amies has unveiled a series of windows to promote the brand's new overcoat collection, which launched at the beginning of September at its Savile Row store.

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With September an odd time of year in menswear – one day you could be enjoying a balmy Indian Summer, the next a blustery autumn chill – One Big Company played on the gamble of what to wear with this fruit machine inspired window display, asking the question 'Is it overcoat weather?’ A simple printed foamex construction created a quasi 3D one armed bandit featuring classic weather symbols.

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This was supplemented by a secondary window dressed with seasonal product and features a quote from Hardy Amies' book, ABC of Men's Fashion, stating: 'A high fastening overcoat can be practical as regards warmth and, when undone, can have a certain casual elegance.'

Designed by One Big Company
Production and installation by Tenn

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