International jewellery and accessories brand Folli Follie unveiled its first window in Selfridges, London as part of the department store's current Music Matters campaign. Designed by Prop Studios, the aim of the window scheme was to convey and design Folli Follie as a type of music.
Incorporating the brand’s vibrant orange and warm grey colours, the team based their concept on a modern and minimal representation of music escaping from a speaker. Using the brands ’Heart For Heart’ motif, the shapes disperse elegantly across the window, suspended at various levels, to embody sound escaping. Product was seamlessly integrated using the perspex hearts as the perfect backdrop to highlight the watches and jewellery fitted to a free-standing clear acrylic panel.
Details included illuminating the motifs with LED lighting and edge lit acrylic. Additionally, rose gold glitter was applied to the center of the motifs, glistening as they catch the light.
Folli Follie launched seven new collections using the two large windows and four additional tank windows situated at the entrance to attract onlookers to visit their pop-up, situated on the lower ground at Selfridges. The new range is exclusive only to Selfridges, both online and in-store.