Selfridges - Tommy Hilfiger x Gigi Hadid

For the launch of Tommy Hilfiger and Gigi Hadid's new collection during London Fashion Week, StudioXAG produced and installed exclusive take-overs of Selfridges London and Harrods. In the Selfridges windows, mannequins stand amongst moire rings, which create an optical illusion as onlookers walk by.

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Product from the collection is highlighted by bespoke neon rings, echoing the circular theme of the windows.

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Photography: Melvyn Vincent

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