Fortnum & Mason returns this Christmas with its Together We're Merrier festive campaign. Whilst last year’s creative execution focused on bringing together friends and foes to celebrate the yuletide, this year the department store showcases its belief that amazing things can happen when we all pull in the same direction.
It also pays tribute to the myriad of helping hands that make Christmas possible and intends to remind guests and customers that the season is a time best done all together.
To illustrate this message, Fortnum & Mason has brought together a cast of many diverse characters starring in one continuous narrative of different key moments of the holiday, from the popping of the champagne cork and dressing the tree, to the opening of an advent calendar. This tale appears across the eight iconic windows that stretch the Piccadilly façade.
Inanimate objects that have come to life and a menagerie of animals star in this rich tapestry, all in groups working together to make Christmas happen. A lion, ostrich and elephant are seen delivering the famous ‘F&M’ hampers via rocket ship to the ends of the earth (and an excited polar bear), whilst a never-ending feast table – where even the turkey is enjoying a tipple – nods to Fortnum’s long history in the very best food and drink.
Each and every intricate character has been meticulously hand-sculpted and painted by sculptors and makeup artists.