This Christmas, Printemps is gathering the best gifts from around the world. Every year, as soon as the Christmas lights from the previous season go out, Printemps sets off in search of the world's best gifts. It sends its inteprid explorers from last year's fairytale, Jules and Violette, to the four corners of the earth, who select presents from around the world. The journey is told throughout the windows, and the duo are accompanied by some new, adorable characters that have been designed and produced in collaboration with partner brands: the MCM Rabbits, the easyjet bears Gulliver and Lilly and the Wonders from Fendi.
Arriving at Printemps with Fendi
It's all hands on deck to fill Printemps' enchanted trains, boats, planes, lorries, sleighs and hot air balloons to the brim – the race is on. The journey is far from uneventful – storms, blizzards, deserts, traffic jams, breakdowns – but the irresistable glow of the department store guides them like a beacon, and all the presents make it to Printemps in time for Christmas Eve.
The road of surprises with MCM
Artist Spiros Halaris has illustrated this creation for Printemps, as well as the backgrounds for the 11 window displays on Boulevard Haussmann, which are also reproduced in store on bags, gift wrap and more.
A journey in the air with easyjet
The Printemps design team has also worked alongside puppeteer Jean-Claude Dehix, with each of the 11 windows presenting a tableaux, each one a journey around the world with the partner brands that transport them from one backdrop to the next: Fendi, MCM, Easyjet, the Reunion Tourism Office, Thalys and Citroen.
A journey for the senses with Thalys
This year, Jules and Violette are both dressed in explorer jumpsuits created by fashion designer, Valérie Cuter. Their names are inspired by the Printemps story; Jules is a homage to the founder of the department store, Jules Jaluzot, and Violette is a reference to the flowers on the store's iconic mosaics. Each character bears a crest personalised with their initials.
A desert adventure with Citroen
Photo credit: Francis PEYRAT
A tropical office with The Reunion Tourism Office