Joseph - Glitter Binge

Joseph wanted to inject a really strong element of fun and humour into its Christmas windows over the festive period this year. Also thinking about the nostalgic feeling within the AW17 collections, the creative team set the mannequins against a background of an avalanche of red shimmer curtains in a full on ‘Glitter Binge’ at the brand's Fulham Road store.


Head of visual merchandising, Nathan Hicks and the Joseph visual team produced the creative concept, and worked alongside Harlequin on the creative production and installation. The mannequins are Atrezzo's It Girls.




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