Lululemon has unveiled a series of windows at its Regent Street store to promote the brand's #18in18 activation – 18 goals to achieve in 2018. Fun characters by illustrator Holly St Clair fill the windows and various goals were added to the mannequins, the campaign’s ‘goal squad’. Holly St Clair even appears as an artist in residence in the window each Saturday throughout the scheme to fill the window with illustrated goals suggested by shoppers.
The monochrome scheme is echoed in store as well with illustrated vinyl appearing on the floor and product fixtures. The scheme was also rolled out to the retailer's UK and European stores.
Lucky Fox was briefed by Lululemon to design, produce and install the scheme for the Regent Street store.