Lululemon - #18in18

Lululemon has unveiled a series of windows at its Regent Street store to promote the brand's #18in18 activation – 18 goals to achieve in 2018. Fun characters by illustrator Holly St Clair fill the windows and various goals were added to the mannequins, the campaign’s ‘goal squad’. Holly St Clair even appears as an artist in residence in the window each Saturday throughout the scheme to fill the window with illustrated goals suggested by shoppers.

Lucky_Fox_for_Lululemon_2.jpg

The monochrome scheme is echoed in store as well with illustrated vinyl appearing on the floor and product fixtures. The scheme was also rolled out to the retailer's UK and European stores.

Lucky_Fox_for_Lululemon_3.jpg

Lucky Fox was briefed by Lululemon to design, produce and install the scheme for the Regent Street store.

Lucky_Fox_for_Lululemon_4.jpg

Latest windows

  • 1

Features

  • The changing definition of luxury +

    Read More
  • CES 2019: 5 Key Takeaways +

    Read More
  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1

Insight

  • INFOGRAPHIC: RUNNING THE TABLE 85 INTERESTING STATS AND FACTS ABOUT ONLINE GAMBLING +

    Read More
  • How Ahluwalia Studio is Turning High-Fashion Eco-Friendly +

    Read More
  • How will the new shoppable Instagram feature affect the jewellery industry? +

    Read More
  • 1

Exclusive Q&A

Stephen_Briars.jpg

Stephen Briars,
Creative Director,
The Conran Shop
Read More...

 

Search Our Site

 

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information