Lacoste - Paris Polo

As Lacoste announces a new formal line of polo shirts to add to its collection of iconic designs, the retailer's latest window displays offer a sense of the sophistication and elegance typical of the French brand.


A suspended ring of light illuminates the shirt and shines out through a blue filter highlighting the simple, understated design of the new product.


The display features a suspended LED ring contained in a fabricated aluminium channel. The blue frame itself is constructed out of high quality corrugated cardboard, channelling the simplicity featured in the window as a whole.

The scheme was manufactured and rolled out worldwide to 28 countries by Blacks Visual.

Photography: Melvyn Vincent

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Exclusive Q&A


Nathan Hicks
Head of Visual


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