Up, up and away! Charles Tyrwhitt launched its new store in the Westfield London extension with these hot air balloon windows. Created by Lucky Fox, central to the scheme is a giant hot air balloon designed in the brand’s colour palette and suspended from the store’s window.
Mannequins dressed with aviation goggles pose as pilots in the balloon’s basket to give a humorous twist on the scheme.
Miniature versions of the balloons carry the theme in store. Suspended from the ceilings, the different sizes are positioned to give the effect of the balloons floating away at a distance.