H&M - Nail Bar

Giant replica nail polish and splashes have taken over the windows of H&M in Westfield London in promotion of the retailer's new H&M Nail Bar. Propability produced the striking and colourful window display featuring oversized nail polish bottles, drips and splashes.


Eight nail polish replica bottles standing 1.2m tall were created in fibre glass, sprayed in different colours and finished in a high gloss lacquer.


In addition, two nail polish brushes and 3D sculpted nail polish drips and splashes in corresponding colours were also created.


The window provides a visual feast of colour with the bottles suspended from hanging points installed by Propability. The props were suspended eight metres overhead with the splashes and drips then hung from the bottles for optimal impact.


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