Summer has arrived in Joseph's Fulham Road windows, which have been transformed into a field. The window scheme is based on the Runway collections of SS18 such as Loewe, who are celebrating a more Bohemian spirit of a modern day country-peasant girl.
The space was transformed into a field of overgrown tall corn reeds contained into rigid grids of maze-like hedges boxed in copper mesh. The paths created will lead you to several negative spaces where Harlequin has positioned timber exhibition cases to frame the mannequins on raised concrete plinths.
Creative Concept: Nathan Hicks
Creative production & installation: Harlequin Design
Mannequins: Proportion London
Styling: Danny Letton