Propability has produced a series of embroidery rings for the Fenwick of Bond Street exclusive capsule collection ‘Trophy Day’ promotion. The scheme showcases the classic toile de jouy fabric revisited by American artist Richard Saja’s irreverent embroideries.
Creating 34 rings in total, each one was formed of two rings scaled up in various sizes; the largest was made to 1100mm in diameter. The rings were cut in MDF and scenically painted to look like ply/birchwood with the stunning toile de jouy printed cotton fabric stretched over the inner circle.
Fixings were attached in bended gold acrylic with off-the-shelf bolts securing everything in place.
Both the window display and in-store scheme are a beautiful scenic blend of colour and style reminiscent of a vintage era.