Diesel has unveiled a 'Broken Tape' scheme on the exterior of its Carnaby Street store. Working alongside Planarama, the project was challenging as printed acrylic sheets had to be attached to the building, which would go over the windows. As it is a busy street, Planarama needed to ensure they were strong and would hold.
The team clad the building with a white vinyl and then attached the printed acrylic over the top.
The scheme was continued in store, adding clear printed broken vinyl tape onto both of the walls within the store.