Covent Garden is currently in full bloom with the arrival of 'Covent Garden in Bloom'. Running until the 24 June, the area is celebrating Covent Garden in Bloom as part of the Chelsea Fringe celebrations. A conceptual floral installation titled 'Moments of Reflection' is located on the East Piazza. The garden is adorned with large mirrors, inviting visitors to take a floral selfie and spare a moment or two for reflection. The garden has been designed by Gavin Jones and Covent Garden's newly installed head gardener, who nurtures more than 3,000 plants that live on the estate.
The living wall of the installation is a celebration of Britain's favourite Spring blooms and features 20 different species of flowers, including foxgloves, wallflowers, geraniums, petunias, lobelias and more, in an assortment of bright Summer colours.
Complementing the flower installation, a community herb garden featuring more than 10 different herbs has been planted in the Piazza, including thyme, rosemary, parsely, fennel, ivy and strawberries. A selection of Covent Garden's restaurants and bars including Frenchie, Petersham Nurseries, Vini Italiani and Lima Floral have create bespoke cocktails and dishes using these herbs.
Local schools and community centres can attend insightful and interactive workshops, led by Covent Garden's head gardener, to learn about creating their own herb garden.
More than 40 retailers and restaurants in the area are joining in the festivities and blossoming with botanical windows, in-store displays and floral products. Bailey Nelson has partnered with floral artist WORM to create a cloud of flowers, while the Henrietta
Hotel features an outdoor elderflower flower wall installation to celebrate its partnership with elderflower liqueur brand St Germain.
Atelier Cologne, Floral Street fragrance and Miller Harris have decorated the benches outside their store with flowers and plants, and Daniel Wellington, K.Way and Pandora is welcoming shoppers with beautiful floral archways. Petersham Nurseries welcomed customers to an immersive masterclass to learn how to create the ultimate floral arrangement .
Covent Garden beauty stores are celebrating the garden returning to Covent Garden with special events, limited offers and exclusive floral and botanical treatments and products. Tom Ford is offering exclusive consultations highlighting the brand's top floral Private Blends' Jo Malone London is celebrating its Blossom fragrance launch with a floral pop-up, ice-cream van and flower cart in the East Piazza; AVEDA is offering special blow-dries using botanical products from its range and 45 minutes ayurvedic facials
with products inspired by nature.
Covent Garden’s Central Avenue has welcomed a pop-up gifting bonanza for Covent Garden In Bloom with beauty brands such as Charlotte Tilbury, Miller Harris, NARS and Penhaligon’s showcasing Spring’s must-have trends and products.
East India Company, Balthazar Boulangerie, Hotel Chocolat and Sweetheart Cupcakes will be tempting visitors with summer themed sweet and savoury treats.
Londoners can take a moment to relax on the benches in Covent Garden’s East Piazza pop-up garden, and visitors to Petersham Nurseries can enjoy al fresco dining in Floral Court, a beautifully planted central courtyard.