French luxury fashion brand Moynat was inspired by Louis Blériot’s pioneering journey to become the first pilot to fly over the English channel. The retailer has released a new range of accessories, which included the Blériot XI plane used to complete the journey, as well as classic cars of the era.
JUSTSO envisaged the window concept for the Mount Street store in London – a playful idea based on a plane Airfix kit, portraying iconic memories of childhood. JUSTSO divided the plane into the various components across the windows, with movement of the propeller in the centre window.
In conjunction, Moynat opened its new store within Selfridges in London, which provided the reference for the Louis Blériot inspiration. The Blériot XI plane was showcased for three days in July 1909, drawing crowds of more than 150,000 people. JUSTSO built a custom plinth for the new accessories to be displayed at Selfridges to bring the theme through.
JUSTSO also provided support on an event to celebrate the new collection at The Connaught and new store at Selfridges. The team dressed the Jean-George space and provided support for the set-up to ensure cohesion of the theme.