Clarks - AW18 Pre-Collection Trigenic

Clarks Shoes has unveiled its AW18 pre-collection Trigenic windows on London's Regent Street.

The travel-inspired sandals and trainer profiles have the four design principles that are at the heart of the collection – using flex points in the soles to optimise the foot’s natural motion, a foot shaped last, a deconstructed upper for movement and responsive cushioning for all day support and comfort.

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'For our Regent Street window we really wanted to showcase the Trigenic sole unit in the most powerful way,' says a spokesperson for Clarks. 'The window has one giant sole unit that has been deconstructed to show the flexibility within the shoe. A red strobe light moves between the flex points emphasising the flex in the product and our campaign line “moves you naturally”.'

Beneath the deconstructed sole is a plinth, which showcases the lead marketing styles and features the copy line ‘Targeted flex points optimise the foot’s natural movement’.

The concept was created by the Clarks in-house design team and production by Harlequin design.


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