Macy's - Jurassic Park 25th Anniversary Collection

Macy's in New York has unveiled a window display in celebration of the Jurassic Park and Gen Art partnership. As the granddaughter of the legendary filmmaker Roald Dahl, the Jurassic Park Collection’s creative director, Phoebe Dahl has worked alongside GEN ART to produce the Jurassic Park 25th Anniversary Collection, showcased in the windows.

Mannequins wearing dinosaur heads stand bold in front of a series of different backdrops. The window scheme was designed by Roya Sullivan, national window director at Macy's, and built by Fully Design Company.

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Inside the store, Macy's has launched The Market @ Macy's, a pop-up installation offering shoppers the chance to discover new products, services and activations each month in an authentic, boutique setting within a department store. Ten stores, including Macy’s Herald Square, will host emerging and established brands to provide a rotating selection of unique offerings in apparel, accessories, beauty, entertainment, experiences, decorative home, stationary, technology, gifting and children’s. The Jurassic Park 25th Anniversary Collection is currently stocked in the pop-up space.

Photography: Bill Waldorf Photography

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