Macy's in New York is honouring National Pride Month with a series of events, including participation in Pride parades nationwide, special in-store events, a series of window schemes, exclusive merchandise and more. Pride + Joy, the company’s annual LGBTQ campaign, continues to highlight Macy’s long-standing commitment to diversity, equality, inclusion and respect for all.
This year, special Pride fashions will be available at more than 500 Macy’s stores and macys.com via a collaboration with American fashion house, Kenneth Cole for the brand’s 'Tied With Pride' campaign. The limited-edition capsule collection supports the LGBTQ community and helps to raise awareness about organisations committed to equality.
The Macy’s Pride campaign is commemorated via curated advertising and window treatments, which feature celebratory and inspiring quotes from Macy’s colleagues. The windows were designed by Kenneth Cole, Dan Riley and Macy’s national window director, Roya Sullivan and built by Visualciti.
Photography: Bill Waldorf Photography