Macy's - Shine Bright

This summer, tropical vibes and tribal sensations capture a global print and colour direction at Macy's in New York, with surf and sporty elements strewn throughout for an eclectic aesthetic that hints at adventure and travel.

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Exotic palm leaves and lush greens characterise top-of-mind naturalistic prints, pushing forward a tropical vibe that is met by surf-inspired pops of retro 70s graphics.

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'Summer means trips, adventures, fun times with friends, and generally soaking up the sun and creating amazing memories,' says Cassandra Jones, senior vice president of Macy’s Fashion. 'We’ve really tapped into the energy of summer and pulled together a thrilling assortment of great finds across fashion, beauty and home, from bright prints and patterns that hint at tropical and tribal motifs along with sporty and utilitarian accents, to the latest in beauty to unleash a summer glow.'

Photography: Bill Waldorf

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