Macy's - Time to Shine

This autumn, US department store Macy's is helping kids kick off the new school year in style with its Time to Shine campaign.


The retailer is inspiring customers to shop back-to-school fashion, beauty and home essentials with its 'Macy's Presents The Edit', curated by fashion office insiders, inspiring window displays and in-store events across the country.


'The start of a great school year begins with the excitement of back-to-school fashion,' says Cassandra Jones, senior vice president of Macy’s Fashion. 'With our incredible assortment of fashion-forward styles, beauty and even dorm furnishings and basics, we want to give students a time to shine, helping them look and feel their best while boosting their confidence in and out of the classroom.'


The window scheme was designed by Roya Sullivan and the HSQ windows team, and built by Outline Inc Designs. 


Photography: Bill Waldorf

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Exclusive Q&A


Michelle Kyle
District Visual Manager


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