Macy's - Time to Shine

This autumn, US department store Macy's is helping kids kick off the new school year in style with its Time to Shine campaign.

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The retailer is inspiring customers to shop back-to-school fashion, beauty and home essentials with its 'Macy's Presents The Edit', curated by fashion office insiders, inspiring window displays and in-store events across the country.

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'The start of a great school year begins with the excitement of back-to-school fashion,' says Cassandra Jones, senior vice president of Macy’s Fashion. 'With our incredible assortment of fashion-forward styles, beauty and even dorm furnishings and basics, we want to give students a time to shine, helping them look and feel their best while boosting their confidence in and out of the classroom.'

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The window scheme was designed by Roya Sullivan and the HSQ windows team, and built by Outline Inc Designs. 

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Photography: Bill Waldorf

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