Lululemon - Summer '18

Beautifully intricate loom frames adorn the windows at Lululemon's London stores, including Regent Street, Covent Garden and King's Road.

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The athleisure brand briefed VM studio Lucky Fox with creating a transitional window that would allow it to showcase a range of different collections across the summer period.

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Inspired by the weave and stitch of Lululemon’s iconic stretchable yoga wear collection, the raw steel frames are each interlaced with more than 100m of bungee cord and tower over three metres high.

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The scheme has a neutral palette of muted colours, alongside concrete effect back walls and flooring, to complement a range of different collections over the summer season.

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Michelle Kyle
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