The Kids Collection window at Uniqlo on Oxford Street has a woodland theme, featuring natural materials.
The clothing brand worked with Bright Leaf Visual Merchandising to design, produce and install the scheme, which features a giant wooden tree, wooden animals, real bark wood chips and CAD cut paper leaves, lazily cascading from large wooden branches.
Bright Leaf worked with Signature CNC to develop the design, which is brought to life via layers and layers of plywood.
Mannequins, styled by the Uniqlo in-house VM team interact with a ladder and swing, while a small directional sign made from plywood with embossed text finishes the scheme.
It is the first time that Uniqlo has devoted an entire window to childrenswear.