Liberty London - Alternative Fragrance Festival

The latest window scheme at Liberty London is designed to coincide with the store's Alternative Fragrance Festival, which takes visitors on a sensory journey through the Liberty fragrance edit.

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'Fragrance is the beating heart of the Liberty Beauty Hall, filled with bottled masterpieces that excite, delight and challenge the long-held conversations of perfume,' says a spokesperson for Liberty London. 'The Alternative Fragrance Festival celebrates the artists, composers and visionaries behind fragrant works of art. We invite you to join us to discover a series of sensory installations, talks and immersive events, showcasing breathtaking breakthrough examples of forward-thinking scents.'

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