In celebration of New York Fashion Week, Saks Fifth Avenue is dedicating its flagship windows to American designers that will show their collections in New York City this September. Launched today (Friday 17 August), the windows will be in place until 30 August, with custom fashion and backdrops curated by each brand. The retailer has selected the best in American fashion brands, ranging from contemporary designer to heritage collections, and asked designers to create windows reflecting what NYFW means to them. As an iconic American retailer, Saks will become the backdrop to the best NYFW has to offer.
'We look forward to paying homage to American designers that make New York Fashion Week electric and inspirational,' says Saks chief merchant, Tracy Margolies. 'New York is a fashion capital of the world and we wanted to celebrate the designers and their creativity that brings the city to life.'
The centre six Saks Fifth Avenue windows will feature designer windows by Calvin Klein 205W39NYC, Carolina Herrera, Marc Jacobs, Michael Kors, Oscar de la Renta and Ralph Lauren. Designs by 3.1 Phillip Lim, Alexander Wang, Brandon Maxwell, Derek Lam, Gabriela Hearst, Jason Wu, Jonathan Simkhai, Monse, Proenza Schouler and Rosie Assoulin will be displayed in the remaining Fifth Avenue windows.
Alice & Olivia, Coach, Diane von Furstenberg, Eileen Fisher, Lafayette 148, Lela Rose, Milly, Naeem Khan, Rag & Bone, Tanya Taylor and Tibi fashion will be seen by passersby who walk down 49th and 50th Streets.
'NYFW produces some of the best talent in the industry,' says Roopal Patel, Saks SVP fashion director. 'American fashion is about community, and as an American retailer we find it extremely important to support such a dynamic roster of designers.'
Oscar de la Renta
Steven Kolb, president and CEO of the CFDA, adds: 'This season of New York Fashion Week will continue to make a strong statement for American fashion, featuring innovation and creativity from established to emerging designers. We are thrilled Saks stands behind NYFW and its designers.'