Following on from its wholly sustainable SS18 window displays, Vivienne Westwood has now rolled out a sustainable solution for its AW18 campaign. The theme for AW18 is ‘Don’t get killed’, which launches a creative execution instore with a range of graphics and props.
Working alongside the brand and Kosa Art Group, Raccoon contributed to bringing the idea behind the designer’s latest collection to life in a retail environment. As with the SS18 installation, the crucial element was to ensure that the concept could be rolled out in a sustainable way.
Using Mactac products, Raccoon was able to specify, print and install the wall and optically clear window graphics for the displays in a way that meets the designer’s eco aspirations. Raccoon's green solutions delivered PVC, chlorine and phthalate-free options that can all be recycled at the end of the season.
Installed across the 10 UK flagship stores, this hard-hitting campaign presents the designer’s message to her audience in a creative and bespoke way for maximum impact.
The custom bust forms are by Universal Display.