John Lewis & Partners - AW18 Pentagram

John Lewis & Partners has unveiled a series of windows in celebration of its new brand identity this season. The retailer worked alongside Harlequin on the AW18 windows, bringing the new Pentagram branding to life with a bright and eye-catching light flow.

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The graphic style, neat colours and materials reflect the new modern and progressive direction of the brand.

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Elsewhere in store, Harlequin designed and produced a pop-up on the third floor and installed 10 digital screens flowing content down the 25m atrium.



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