Clothing brand Loreak has landed in the UK with a FW18 window display at Fenwick of Bond Street, developed, produced and installed by design and production house, Acierta. Loreak’s FW18 collection revolves around the idea of layers and opacity. For the Fenwick windows, Acierta received a list of elements that the brand wanted to be included (bicolour plexiglass screen, resin plinths, etc) and some sketches.
From that starting point, Acierta worked alongside the brand'svisual department to get the final proposal where both shop windows are characterised by bold graphics and being very simple yet detailed.
The left window was covered with a translucent orange vinyl, while the right one was left clear but the screen inside gives an orange touch that links them both.