Hermès Hong Kong - Daydream Rapture

Fotis Evans was commissioned by Hermès to create a new series of art windows in the brand’s new flagship store in Hong Kong. Inspired by Freudian daydreaming, Evans has revised reminiscences of childhood play, films and fantasy tales into kinetic shop windows. Historical artistic references unfold connecting links to more recent ones. Rotating spiral circles welcome viewers into a parallel universe, where memories become material and material becomes a living form.


Following his signature abstract collage aesthetic, Evans blends images and memories of the past into six contemporary representations of daydreaming. Field games fuse into one.


Reminiscences of treehouse playing are blended with scenes taken from lacquered wares of the early Ming period and the mirror room scene from the film, Enter the Dragon.


Details from the Song dynasty armoury become a game of Space Invaders. A happy memory of a dog playing transforms into a Cinderella carriage form influenced by the early 15th Century Ming military embroidered badge artworks.


The sea monster tale of Sinbad the sailor from 'One thousand and one nights' is infused with plate balancing and a Yo Yo game starts looking like Rhythm Gymnastics, while both take forms taken from the gold and silk embroidered court robes of the Qing Dynasty.


An auditorium becomes alive and brings back memories of cheering and classroom chaos. There is a living feeling throughout the windows achieved with the use of references taken from 80s animations and dynamic movements of the marble spheres game. The artistic result steps away from the literal and magnetises the spectator into an emotional daydream-like rapture of memories.

Latest windows

  • 1


  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1


  • An Insight into the Relationship Between Digital and Print +

    Read More
  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • 1

Exclusive Q&A


Nathan Hicks
Head of Visual


Search Our Site



We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information