As Autumn approaches, GANT on Regent Street has filled its windows with oversized fallen leaves. Inspired by the Danish concept Hygge, GANT’s seasonal story of 'Togetherness' bursts into the retailer's flagship windows with a torrent of papercraft leaves visually connecting the two windows and forming an arch of rich autumn colours.
Transitional outerwear takes centre stage beneath the dense archway of leaves, while illuminated faux neon profiles highlight the fall foliage and add a sense of warmth to the windows. Mirror floors reflecting the sculptural installation expand the concept beyond the confines of the window space, allowing the leaves to flow seamlessly into the store and truly bring the outside in.
GANT collaborated with StudioXAG on the window scheme.
Photography: Melvyn Vincent