Macy's - Disney X Coach

Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway.

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Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.

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Tone on tone, shades of rose, in matte and glitter, interplay with touches of chrome gunmetal, bringing in Coach brand codes and sensibility into the mix.

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The window scheme was designed by Samar Younes, global design director, visual brand experience, and Kyuri Kim, 3D coordinator, visual brand experience at Coach.

Photos courtesy of Macy’s

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