Macy’s, Herald Square in New York has unveiled a window scheme featuring Minnie Mouse in celebration of a special collection for Disney X Coach. The collection is available exclusively online for a limited time only and at Macy’s in a special rose colourway.
Coach created an installation-based playful design that explores scale and rhythm with illuminated arches and circles, playing up the polka dot pattern, a signature Minnie attribute, and serves to hero the product in a focal manner.
Tone on tone, shades of rose, in matte and glitter, interplay with touches of chrome gunmetal, bringing in Coach brand codes and sensibility into the mix.
The window scheme was designed by Samar Younes, global design director, visual brand experience, and Kyuri Kim, 3D coordinator, visual brand experience at Coach.
Photos courtesy of Macy’s